Our Practitioner Article :: Essays Papers

Our Practitioner Article There is always some bandwagon that education seems to jump onto. Unfortunately, sometimes when the majority is in support of the same system, there is a loss of objectivity. They are unable to see both the good and the bad because they are anxious to have developed the "perfect" system. You don’t have to be an educator, but simply a citizen who reads the newspaper or watches the news, to realize that the newest bandwagon is high-stakes testing. In fact those who are parents or have some involvement in a child’s life are most likely seeing the change occurring in the school they are involved with. Some people may argue that testing has always been done. So what is different now? The difference is that now testing (in the form of "high-stakes" testing) is leaving dangerous aftereffects. The end result that may come leaves one even more wary. So, what exactly is high-stakes testing? Is there an exact definition? Personally we believe that one may describe what high-stakes testing is. But, it is more important and more effective to emphasize the unfair strategies high-stakes testing utilizes as well as the disturbing effects it is causing. High-stakes testing is an assessment of students, which carries serious consequences for students or educators. If the student passes, they proceed. If they do not pass, they must repeat the level they are currently at. Why do some people think high-stakes testing is the answer? What are the effects of high-stakes testing? Are there alternatives to high-stakes testing? Fortunately, these are some of the questions we have addressed in this article. High-stakes testing has been implemented in order to "raise the bar for all students and add accountability for academic performance" (Tennessee Department of Education). Many states implement the tests so that they can gather information about student achievement over time. Policy makers have good intentions in that they believe that these tests will improve education. The major goal and hope is that setting high standards of achievement will inspire greater effort on the part of students, teachers, and educational administrators (AERA position statement). As stated previously, many policy makers have good intentions when they implement high-stakes testing. We are not pointing fingers at who is bad and who is good. We are simply pointing out the fact that perhaps the policy makers and society as a whole need to reevaluate what we want from our education system.

beyond beef :: essays research papers

Jeremy Rifkin’s book, Beyond Beef, is an indictment against the cattle culture that has come to shape our world. America’s obsession with beef has led to increased hunger, disease and environmental destruction. Rifkin, without a doubt, is anti beef and with painstaking verisimilitude attempts to shed light on the horrific conditions which are brought about by the entire industry. Furthermore, his book is somewhat of a continuity of Upton Sinclair’s novel The Jungle, the first attempt made at exposing the exploitations of the meat slaughtering industry. Ironically and rather unfortunately, the present situation is that while the poor nations of the world are starving their own populations to produce and export beef, the rich, who are able to afford beef, are dying from diseases. Rifkin has several chapters dedicated to the host of illnesses those beef eating individuals are susceptible to. The titles include, â€Å"Sacrifice to Slaughter,† "Cows Devour People, â€Å"and "Marbled Specks of Death." One point he makes is that because of the widespread use of antibiotics among the cattle industry, the â€Å"human population is increasingly vulnerable to mor virulent strains of disease-causing bacteria† (12). Rifkin further attests that beef, but ranks second as the food posing the greatest cancer risk. The reason is simple: beef is the most dangerous food for herbicide contamination and ranks third in insecticide contamination. Eighty percent of all herbicides in the United States are sprayed on corn a nd soybeans which are used primarily as feed for cattle and other livestock. When consumed by the animals, the pesticides accumulate in their bodies. The pesticides are then passed along to the consumer in the finished cuts of beef. Large feedlots have other sources of potential chemical contamination in beef including use of â€Å"industrial sewage and oils in feedlot mixtures and aerial spraying of insecticides on feedlot cattle† (13). Furthermore, Rifkin indicts the human civilization and sheds light into the barbarous actions of men in the early development of the cattle culture. One of the most effective is in the chapter, "The Great Bovine Switch," an expose of the atrocities committed by the United States Army and cattlemen. Rifkin states that the cattle culture was responsible for the demise of many Indians, When we get rid of all the Indians and buffalo, the cattle... Will fill this country...These men [the buffalo hunters] have done...more to settle the vexed Indian question than the entire regular army has done in the last thirty years.

Essay --

Kashif Basaria Ms. Weaver English 2 Honors 7 January, 2014 Preventing Medical Malpractice It is unfortunate to say that medical malpractice is one of the leading causes of death in the United States. Medical malpractice is defined as negligence committed by a medical professional. Malpractice lawsuits have existed in the United States for more than 150 years, most of which were never pursued in court. Medical malpractice is interfering with patients’ rights as well as demanding high costs. However, medical malpractice can be overcome by managing the costs involved, and by regulating, enforcing and advocating patient rights. The most common medical malpractice claims are mainly from missed diagnoses. Their common result was, unfortunately, death, found in fifteen percent and forty eight percent of the cases filed. Most common cases involving missed diagnoses for adults were cancer and heart attacks (Jaslow). Other cases that were common were ectopic pregnancies, appendicitis, and fractures of the bone. Most missed diagnoses involving children were cancers, and meningitis (Jaslow). On account to this, Doctor Richard E. Anderson, chairman and CEO of the physician-operated medical malpractice insurer, The Doctors Company, says, â€Å"nobody benefits but lawyers†¦But the second message is [that] medical care is too expensive, we’re ordering too many tests† (Jaslow). Stated from the quote above, â€Å"too many tests† appear to be unnecessary and unwanted tests. Apart from this, some cases regarded the patient’s lack of attention to their disease or disorder. Not only is it the doctor’s responsibility to look after the patient, but it is also the patient’s responsibility to be attentive and persistent about their health and the health care provide... ... a health problem, incorrect supervision of medication to a patient, faulty or sub-standard performance of a diagnosis, surgery, or any other type of procedure, inadequate use of medical tools and instruments and devices and their lack of maintenance, and negligence towards patient records, test results, or any other kind of documentation (Goguen). Although, the list of problems and causes of medical malpractice seems rather endless and long, it can be cut short. Some ways to prevent and avoid malpractice or medical error is to be aware and involved. A doctor can take note of their patient and their medical history. A patient can be aware of their surroundings and the treatment that they are receiving. A patient’s safety should be a doctor’s primary concern, because it is their responsibility to tend to patients needs and to assist them to a proper nourished life.

Clothing and Zara

Customer-Based Brand Equity (CBBE) (Keller, 2008) Salience Zara is a well-known and ranked number one clothing brand in Spain, and it is the brand chain store of the Inditex Group owned which ranked number three in the world (INDITEX Group, 2012). Zara used fast fashion model – limited and variety. Zara resist a trend within the worldwide industrial- product manufacturing in low-cost area. That prove its product has a certain quality. Related to fast fashion, Zara has asserted that it only needs 2 weeks time to design and develop a new product on store shelves.Moreover, the main work like design, production and delivery are proceeding in Spain and via it business model system, Zara can directly know which type of the goods are popular and almost sold out in a short period of time, and the types of the undesirable goods. It can easily to know the buying behaviors of the customers and can control the amount of the product. E. g. colorful cloths are desirable and almost sold out, the designer/factory can use this information to design/produce more types of colorful cloths via the system.Or the colorful cloths are undesirable then the designer/factory may stop to design/produce the similar cloths directly. It lead Zara’s product are low cost, low storage, low price, fast design, variety types and more flexible. Performance Refer to resist product manufacturing in low-cost area that the products of Zara must have a certain quality. Although there have many similar competitors such as H&M, Forever 21, etc in the market. Zara insist the mass production processes retain in Spain and Europe (Figure. ) rather than in Asia area, it proves the product is reliability, durability and serviceability. Zara is not easy replace by the competitors due to produce in Europe which is more durable than produce in Asia country (Figure. 3). In addition, related to fast fashion, the design is creative, especially and diversified. The price is valuable as a result of the ch ange of the design is faster and variety as well as limited amount, the chance of the customers buys or wears same clothe are declined. Figure. 2- a tag of Zara’s cloths show Figure. – a tag of H&M’s cloths show â€Å"Make in Morocco† â€Å"make in China† Imagery Zara is a fashionable and particular brand of fashion family clothing, which composes with the design and the retail of fashionable clothes for kids, men, young girl and women (Zara, 2012). The target consumer is young people with higher income and high education level, mainly 20-35 year-old customer, they have higher awareness in fashion and have spending ability, but lack the ability on buying a product of high-class luxury brand.Zara provide inexpensive products frequently to meet this population’s needs. It has four product lines, kids for children; Men for boy and men; Trf for lady and girls; women for middle class women and office lady. Also, customers would regular to search the new products in the store to ensure they can buy the favorable products themselves due to fast fashion model. Judgment Refer to the fast fashion, Zara rarely promote discount strategy. It only has 1-2 time of regular on sales.Also, the products are limited and variety, if the consumers who haven’t buy the products at the first time, a risk of they can not buy afterward will exist. Therefore, the consumer will buy quickly when they unable to wait until the end of the season or the regular on sales. That is utilizing the mentality of consumers, it lead the goods of the company almost sold out within a short period of time, only a small quantity of unpopular products remain at the end of the season or the regular on sales.Feelings Zara is a middle class level fashion brand, the target consumer is young people with higher income and high education level, and they have higher awareness in fashion and have spending ability, but lack the ability on buying a product of high-class luxury brand Zara provide cheap products frequently to meet the needs of this population. Also, Zara’s customers have owned self-respect and social approval, because of the street style are popular in the western, many well-known international odels and stars are becomes the customers of Zara, even Michelle Obama (the wife of the President of the United States) ((Figure. 4) and Kate Middleton ( the Princess of British) (Figure. 5)are buying Zara’s clothing. Figure. 4- Michelle Obama wears Figure. 5- Kate Middleton wears Zara’s cloths Zara’s cloths Resonance The impression of Zara is fast fashion. It supplies a limited amount of a variety of clothing, it lead a concept â€Å"When a thing is scarce, it is precious. † Also, it makes fashionable be the sense of community.Zara advocates the design of the products can satisfy the targeting customer’s needs and demands. It lead customers always buy luxury fashion style clothing via an affordable p rice. According to below (Figure. 6) and (Figure. 7) are related the profit of Zara in 2011 and 2010. It shows that the profit in 2011 is more the 2010. And (Figure. 8), it show the profit is continuously increase from 2006 to 2010. All figures mean the profit increase included new buy and re-buy. Zara has built a relationship with the customers and they would regular to search the new products in the store. Clothing and Zara Customer-Based Brand Equity (CBBE) (Keller, 2008) Salience Zara is a well-known and ranked number one clothing brand in Spain, and it is the brand chain store of the Inditex Group owned which ranked number three in the world (INDITEX Group, 2012). Zara used fast fashion model – limited and variety. Zara resist a trend within the worldwide industrial- product manufacturing in low-cost area. That prove its product has a certain quality. Related to fast fashion, Zara has asserted that it only needs 2 weeks time to design and develop a new product on store shelves.Moreover, the main work like design, production and delivery are proceeding in Spain and via it business model system, Zara can directly know which type of the goods are popular and almost sold out in a short period of time, and the types of the undesirable goods. It can easily to know the buying behaviors of the customers and can control the amount of the product. E. g. colorful cloths are desirable and almost sold out, the designer/factory can use this information to design/produce more types of colorful cloths via the system.Or the colorful cloths are undesirable then the designer/factory may stop to design/produce the similar cloths directly. It lead Zara’s product are low cost, low storage, low price, fast design, variety types and more flexible. Performance Refer to resist product manufacturing in low-cost area that the products of Zara must have a certain quality. Although there have many similar competitors such as H&M, Forever 21, etc in the market. Zara insist the mass production processes retain in Spain and Europe (Figure. ) rather than in Asia area, it proves the product is reliability, durability and serviceability. Zara is not easy replace by the competitors due to produce in Europe which is more durable than produce in Asia country (Figure. 3). In addition, related to fast fashion, the design is creative, especially and diversified. The price is valuable as a result of the ch ange of the design is faster and variety as well as limited amount, the chance of the customers buys or wears same clothe are declined. Figure. 2- a tag of Zara’s cloths show Figure. – a tag of H&M’s cloths show â€Å"Make in Morocco† â€Å"make in China† Imagery Zara is a fashionable and particular brand of fashion family clothing, which composes with the design and the retail of fashionable clothes for kids, men, young girl and women (Zara, 2012). The target consumer is young people with higher income and high education level, mainly 20-35 year-old customer, they have higher awareness in fashion and have spending ability, but lack the ability on buying a product of high-class luxury brand.Zara provide inexpensive products frequently to meet this population’s needs. It has four product lines, kids for children; Men for boy and men; Trf for lady and girls; women for middle class women and office lady. Also, customers would regular to search the new products in the store to ensure they can buy the favorable products themselves due to fast fashion model. Judgment Refer to the fast fashion, Zara rarely promote discount strategy. It only has 1-2 time of regular on sales.Also, the products are limited and variety, if the consumers who haven’t buy the products at the first time, a risk of they can not buy afterward will exist. Therefore, the consumer will buy quickly when they unable to wait until the end of the season or the regular on sales. That is utilizing the mentality of consumers, it lead the goods of the company almost sold out within a short period of time, only a small quantity of unpopular products remain at the end of the season or the regular on sales.Feelings Zara is a middle class level fashion brand, the target consumer is young people with higher income and high education level, and they have higher awareness in fashion and have spending ability, but lack the ability on buying a product of high-class luxury brand Zara provide cheap products frequently to meet the needs of this population. Also, Zara’s customers have owned self-respect and social approval, because of the street style are popular in the western, many well-known international odels and stars are becomes the customers of Zara, even Michelle Obama (the wife of the President of the United States) ((Figure. 4) and Kate Middleton ( the Princess of British) (Figure. 5)are buying Zara’s clothing. Figure. 4- Michelle Obama wears Figure. 5- Kate Middleton wears Zara’s cloths Zara’s cloths Resonance The impression of Zara is fast fashion. It supplies a limited amount of a variety of clothing, it lead a concept â€Å"When a thing is scarce, it is precious. † Also, it makes fashionable be the sense of community.Zara advocates the design of the products can satisfy the targeting customer’s needs and demands. It lead customers always buy luxury fashion style clothing via an affordable p rice. According to below (Figure. 6) and (Figure. 7) are related the profit of Zara in 2011 and 2010. It shows that the profit in 2011 is more the 2010. And (Figure. 8), it show the profit is continuously increase from 2006 to 2010. All figures mean the profit increase included new buy and re-buy. Zara has built a relationship with the customers and they would regular to search the new products in the store.

Machinery Of The Fume Scrubber Engineering Essay

The geographic expedition in this undertaking evolves about the designing of the components in the machinery of the FUME SCRUBBER in the present twenty-four hours universe. Furthermore, the principal characteristics besides include significance of fume scrubber and its applications in the modern epoch. At the same minute is besides reveals about the facts of distinct parts of the machine and the operation of the machine. Following, it besides explores the design computations in order for the successful completion of the undertaking. It besides does include information about the basic survey of the Fume Scrubber that how it is created. The research besides reveals about the distinguishable types of smoke scrubbers available in today ‘s period. Consequently, it besides comprises of the CAD Model of the needed Fume Scrubber via utilizing PRO-E. In add-on, the theoretical account was re-done in order to obtain the Computation Fluid Dynamic Analysis for the flow of fluids inside the Fume Scrubber. As a consequence, of the applications, as elaborated in the undermentioned study the FINITE ELEMENT ANALYSIS has besides been justified. Therefore, the undertaking FUME SCRUBBER is illustrated in this study with the easiness of CAD Model. Introduction In the modern universe today, promotion in engineering via industries is at its highs. This sweetening of universe has its ain advantages and disadvantages. The advantages consider the amenitiess of the world and the possible disadvantage is menace to conventional environment conditions. Therefore, the endurance of world is influenced by the environment and hence, protection of the environment is of extreme importance in today ‘s epoch. As a effect, FUME SCRUBBER has been introduced to protect the nature from the harmful milieus created due to human activities ( e.g. mineral extraction, metal processing etc ) Mounting pollution of the environment from industries has anticipated to the speedy augment in environmental wellness and authorities ordinances, the milieus are really parlous for the species on Earth to digest, hence to heighten the environmental conditions the subsequent smoke scrubber were utilised. Scrubbers are intended to proficiently extravagancy and extinguish toxic exhausts from the concern bring forthing toxic gases which bring about decrease in ozone bed and green-house consequence. Scrubbers are miniature in volume and can be positioned where appropriate. Making usage of a typical tubing surrounded by a tubing propose, it has been built from plastic acid and base immune stuff that permits it denominate expeditiously indulged and extinguish up to 95 % of fumes gases. The specifications of the fume scrubber discussed in this study comprise of: – Large figure of holes for spraying the liquid 289cm tallness of the scrubber 143litres/min scouring liquid flow 5.08cm tubing OD Scrubbers are significantly utilized in industrial furnaces, hotel, chemicals procedure works, fabric Millss, boilers, metalworks and cement workss. In add-on, they are operated in air pollution monitoring equipments, allied industries and vacuity wadding. Scrubbers have apparent advantages which consist of: – Low force per unit area depletion and least energy necessity Easy flexibleness and high turn down Maintenance free and noiseless operation No adult male power required Therefore, the undermentioned study would find the operations of the fume scrubber, ways of bettering its design in an effectual method and depicts the efficient disposal of the undertaking. The study will show the design process followed in planing the FUME SCRUBBER and it will demo the consequences of CFD analysis and FEA analysis every bit good as discoursing ways of bettering the public presentation. Besides, its constituents aid in adept apprehension of the operation and applications of the fume scrubber. Therefore, the undermentioned study makes possible in emerging out the successful completion of the marks.Aims/objectivesThe main purpose of the undertaking ( FUME SRUBBER ) is to plan the constituents that exist in the machinery of Fume Scrubber. In add-on, analyzing the importance of Fume Scrubber and its applications in the existent universe are besides the chief characteristics of the undertaking. The undertaking design can be achieved via design computations which can fart her be accomplished after the research about the machinery is carried out. Therefore, the research work involves the survey of distinct parts of the machine and the operation of the machinery. Consequently, the design computation leads to the preparation of the needed CAD theoretical account of the machine. Furthermore, enhanced analysis is carried out via executing the Finite Element Analysis of the system as the effects of lading are studied on the components of the setup. As a concluding point, the Computational Fluid Dynamics is besides involved to analyze the consequence of air flow in the Fume Scrubber. Last, the applications of the fume scrubber are to be elaborate via explicating the advantages of FUME SCRUBBERS in the industry.Design and Application of Fume ScrubberThere are assorted types of designs available in the industry for different applications. The primary aim of the fume scrubber is to undertake the caustic exhausts, moist gases and air flows with dust nowadays in an industrial environment. There are three chief types of designs that have been developed in order to undertake the issue of remotion of contaminated air by purification procedure utilizing the appropriate fume scrubber. These are as listed below: Impingement Plate Scrubbers Packed bed Scrubbers Venturi Scrubbers Impingement Plate scrubbers are the scrubbers in which gas is passed vertically through all right perforations in a home base and is collided on marks and contacted with H2O or any other liquid fluxing horizontally across the home base. Pressure bead is one of the premier factors that determine the pick of scrubber. The figure and types of phases in home base scrubbers are specially designed to the conditions ; nevertheless these can be modified depending on alteration in the conditions or demands. Packed bed scrubbers are designed in such a manner that flow of gas rises, counter current to the flow of the scouring liquid through a jammed tower type construction, in which the taint or purification procedure takes topographic point. These types of scrubbers are besides designed in a horizontal alliance. The horizontal designed is used where multiple phase scouring is required or besides used in countries with less ceiling tallness. Venturi Scrubbers consists of an external venture subdivision which is designed to increase the speed of the incoming air before the air is combined with the scouring liquid and centrifuge where the remotion of contaminations take topographic point and hence sublimating the air. This type of scrubber is applied in procedures where condensation of liquid is present or metallic bluess are present or in the presence of chemical reaction which subsequently consequences in production of toxic exhausts for illustration ammonium chloride. Particle aggregation chiefly takes topographic point due to impaction as the fumes gas which is exhausted from the procedure and base on ballss through spray. The turbulency happening due to this causes the atoms to come in contact with the wet droplets and hence get collected. The efficiency of aggregation of atom additions with the nozzle force per unit area increasing which gives rise to an addition in liquid to gas ratio. This will besides ensue in an addition in force per unit area bead, which once more causes a rise to coerce bead. This type of scouring system has some restrictions every bit good such as care job. Venturi scrubbers are subjected scratch job in the high-speed countries such as the recess and mercantile establishment.3.1 Advantages and Disadvantages of ScrubberIn order to compare the scrubber in footings of working phenomena, the device is usually compared and evaluated with fabric filters and Electrostatic precipitators. The advantages of the scrubber over this device are as listed in the tabular array on the following page:AdvantageDisadvantagesCan work at high temperatures, high humidness Gas StreamsProne to corrosionMinimal exposure to fire and explosive jeopardiesRequires High PowerCan roll up both gases and particulate affairWater disposal jobsNo Secondary dust beginningDifficult merchandise recovery.Requires minimal infinite compared to other control devicesVertical clip demands height clearanceTable Advantages and Disadvantages of Fume Scrubber3.2 Construction MaterialsAs corrosion is one of the major job that could impact the systems behavior, the building of the scrubber is done chiefly in many different stuffs runing from Fibre reinforced plastic, PVC, CPVC, Polypropylene, Polyethylene, Mild steel, Stainless Steel, FRP-lined mild steel, nickel metals and aluminum. The building stuff choice procedure is based on the demands and design footing provided by the client.3.3 Suitable ApplicationsScrubbers can put to death the riddance of acidic, alkalic, soluble organic gasses, bluess, and odours get downing a gas watercourse. The jammed bed engineering scouring comprises the widest array of vapor and gas scouring maps. When fabrication of smoke scrubbers, it permit to choose the finest stuffs of production, in add-on to choose the finest wadding for the intent. Fume scrubber designed for the subsequent intents: Metal Pickling Lines Chemical Cleaning/Milling Lines Acid Etching Lines Acid /Chemical Bulk Storage Solvent Bulk Storage Metal Finishing Lines Metal Plating Lines Chemical Mixing Operations Chemical Processing Equipment Food Processing Pharmaceutical Blending Pharmaceutical Production3.4 EfficiencyScrubbers include a acute measure of vigorous surface country with arbitrary dumped packing. The packing stuff elected is sourced on the maps ; attesting that it rupture the liquid watercourse into legion, smooth surface movies that generate in-depth gas/liquid familiarity at a low force per unit area diminution. In the class of procedure, gas watercourses rises by agencies of a jammed bed although scouring liquid class down ( by gravitation ) over the packing stuff. The counter-flow lineations standard beliefs most favorable mass transportation.3.5 Benefits of Fume Scrubbers:Very Small Footprint Ease of Installation Variable Packing Height Local or Remote Blower Local or remote control panel Multiple Phases Height & A ; Width FlexibilitySignificance of fume scrubberIt is an air pollution control device that utilizes an inordinate energy liquid spray in order to eliminate aerosol and gaseous pollutants get downing an air watercourse. However, the gases are removed in two ways which are: – By soaking up Chemical reaction Gass are discharge from the burning procedure is conceded by agencies of armored combat vehicle enveloping a lime substance acknowledged as limestone slurry which can restrict and antagonize the S dioxide. Engineers concept and saddle horse high competency, depleted continuance smoke exhaust systems proposed to extinguish H2O soluble contaminations through gas soaking up and mechanical encroachment. These units can be standard-sized or usage built with the purpose of correspond to infinite and height boundaries or outline disposition. Appropriate smokes control setup in add-on necessitates the appropriate mechanism and system incorporation to be the chiefly efficient. In add-on to it, declaration to fume and wash up jobs by agencies of: Entire system design and integrating Automated pH control Performance information for air licenses Professional installing by experient applied scientists Extensive experience in system design Choice of proper stuffs of building Utilize high public presentation Lamtec wadding Flexibility in taking constituents for best public presentation Fume Scrubbers propose: Translating elements in gas watercourse into more effectual substances Geting rid of atoms from gas watercourses A choice of sizes, with the criterion sizes being: 24 † , 30 † , 36 † , 48 † and 60 † diameter scrubbers. Fabrication of both perpendicular and horizontal scrubbers harmonizing to your demands. Materials of creative activity utilised fluctuate depending on the chemical and procedure environments necessitated Fume scrubbers assembled are individually fabricated to extinguish mist, entrained liquid atoms, noxious caustic gases and bluess from the exhaust air watercourse. A jammed bed utilizing Lintec wadding is the bosom of the scrubber. Pollutant gases can normally be eliminated to any needed soaking up to convene confined air pollution ordinances. The pollutants are eliminated by agencies of the followers: Gas Absorption – toxic or otherwise unwanted gasses are captivated into the liquid section. Impingement – Particulate affair is eliminated by agencies of encroachment in the map of it is foremost forced by agencies of a moist packed bed and so by agencies of a stripe blade or mesh tablet filters subdivision.Equations used in fume scouring:The gases normally scrubbed include HCl produced from metal pickling. This is removed by a neutralization reaction with sodium hydrated oxide. The reaction is shown below: Another common smoke gas is azotic oxide every bit good as other N oxides. These will usually respond with the O in the air and the H2O vapor to organize azotic acid. Since it is acidic, azotic acid can be scrubbed by utilizing base. Nitrogen oxides tend to be produced from burning reactions. The reaction for this is: The merchandises of the scouring are so dissolved in the H2O and taken off from the air. Another common pollutant is sulphur dioxide. This is a gas that is produced by assorted industrial procedures such as doing semiconducting materials, batteries, and burning of sulfur incorporating fossil fuels. This gas, like N oxides, dissolves in H2O to organize sulfuric acid which is scrubbed with the usage of base. The undermentioned chemical reactions are known to take topographic point. A closely related pollutant is hydrogen sulphide gas. This is treated in a similar manner to sulfur dioxide. The chemical reactions speaking topographic point in the fume scrubber are: The salt merchandise of the reaction is taken off with the H2O therefore liberating the air from the H sulfide gas. One common gas is carbon dioxide gas. This is produced chiefly by burning and when heating carbonates. It is responsible for planetary heating and can be removed by change overing it into a carbonate that can be dissolved off from the air by the H2O. The chemical used is sodium hydrated oxide and the merchandise of the reaction is baking sodium carbonate, Na carbonate. The reaction is: Unburned hydrocarbons are besides an issue. These are dealt with by oxidizing them utilizing hydrogen peroxide or carboxylic acids. The merchandises are carbon dioxide and H2O. These can be farther scrubbed to bring forth carbonates to acquire rid of the C dioxide. The equations are: AndType of scrubberWet scrubberA development of pollution manipulates engineering. The chief principal of operation of the moisture fume scrubber is the usage of liquids in wetting the air fluxing indoors. The contaminations will fade out into the liquid thereby traveling from the gas stage to the liquid stage. The air that leaves the scrubber is well cleaner than that air which entered it. The wet fume scrubber is able to command the flow of many pollutants including acids and the acidic gases e.g. HCl, SO2 etc that are produced from the assorted industrial procedures when handling metals. Wet scrubber is operated to scour assorted pollutants for case air and dust atoms. The operation of wet scouring involves contact of particulate affair along with the scouring solution for case H2O, complex solutions of reagents that peculiarly aim for house compounds. In add-on to this, the efficiency of the fume scrubber must be high to take all or bulk of the pollutants. In order for this to be achieved, the following techniques could be implemented: Increasing abode clip in the scrubber Increasing the surface country of the scrubber ‘s solution utilizing spray nose, packed towers. Bettering the soaking up of contaminations by taking an appropriate liquid There are two chief types of moisture smoke scrubbers. The first 1 is the venture nozzle type and the 2nd 1 is the jammed bed fume scrubber. An illustration of a wet fume scrubber is shown in figure 1 below. Mention: – Wang, Lawrence K, Pereira, Norman L & A ; Hung, Yung TSE. ( 2004 ) Air Pollution Control Engineering ( Volume1 ) : Wet Scrubber. USA: Human Press IncFigure 1, an illustration of a wet fume scrubber [ 1 ]The venture type moisture fume scrubber uses a individual nose to spray the liquid at really high force per unit area into the reaction chamber. The high force per unit area flow is aimed at the bottleneck of the chamber which is the venture subdivision. An of import and desirable effect of this manner of operation is that the venture wet fume scrubber does non necessitate the usage of a fan or a blower to travel and go around the air in the system as the force per unit area distribution creates the forces necessary for this to go on. Because of this, the venture type moisture fume scrubber is besides called ouster venture scrubber. Another of import facet of the operation is that this type of wet fume scrubber can non straight take contaminations and exhausts with a tom sizes less than a micrometer. Since the ouster venture wet fume scrubber relies on the force per unit area and turbulency to blend the air and the liquid together, so an addition in force per unit area which leads to an addition in turbulency will maximize the commixture of the two flows ( the contaminated air and the liquid ) therefore taking to an addition in efficiency. The 2nd type of wet fume scrubber is known as the jammed bed moisture fume scrubber. Here a blower is used to coerce the air with contaminations to travel to the commixture chamber where the pollutants are removed. This type of wet smoke scrubbers requires less energy to run. However, it can non take atoms less than 5 microns in size. [ 2 ] [ 3 ]Dry scrubberDry scrubbers comprises of a chemical interpolation zone followed by manner of a reaction zone where the pollutant in the gas kernel treated counters with the base. Dry scouring involves two criterion procedures which are at present utilised in industries. First, a dry soaking up which introduces powered alkali soaking up agent addicted to foul gas watercourse. Second, semidry ; this instills resolute slurry into the contaminated gas watercourse and eliminates the liquid by agencies of vaporization, separating the vigorous, dry base soaking up agent. Both the procedures mentioned above eradicate base agent with an electrostatic pr ecipitator. [ 4 ] Mention: – Wang, Lawrence K, Pereira, Norman L & A ; Hung, Yung TSE. ( 2004 ) Air Pollution Control Engineering ( Volume1 ) : Dry Scrubber. USA: Human Press IncStructures of smoke scrubbersVertical smoke scrubberThe perpendicular assembly is a counter-flow type with contaminated gas traveling upwards and reticulating liquid spraying downward into the mixing country. Gaseous contaminations are absorbed by the liquid due to solubility degrees or by chemical reaction. Counter-flow scrubbers can hold higher remotion efficiency than a Horizontal Packed Bed Scrubber. The perpendicular counter-flow design typically provides the best scrubbing efficiency of bluess and is the most common design found in most industries. Figure 2 below shows an illustration.Figure 2 a perpendicular packed bed fume scrubberHorizontal smoke scrubberThis is a cross-flow design where the scouring liquid flows vertically downwards while the gas passes horizontally through the wadding commixture subdivision. A Horizontal Packed Bed Scrubber is used when limited headway is an issue at a installation or when low profile is desired for roof-top applications. Multiple phases can be easy provided in one lodging with separate sumps and pumps if required. The cross-flow design is less susceptible to bed fouling for airstreams that may incorporate solid particulate.Figure 3 A horizontal packed bed fume scrubberComponent of fume scrubberRECIRCULATING Tank CONVERGENT TOP CONE Scrub Tank MIST ELIMINATOR RECIRCULATING Pump Motor WITH BLOWER NOZZLE PIPE HOOD / DUCTFunction of constituentRECIRCULATING Tank: –Bacillus AFigure Water armored combat vehicle in a fume scrubberIt comprises of combination of legion chemical intents for scouring process and H2O provender in the function of put in for the unneeded elements to repair downwards which has been set away through mercantile establishment port. It is utilised to allow efficient use of the trustee. In this undertaking H2O is utilized in such a manner that it will blend with the dust atoms coming from the recess and will settle at the underside of the armored combat vehicle. The armored combat vehicle has a drainage mercantile establishment which will be used when the armored combat vehicle requires emptying and cleaning procedure. This is denoted by missive A in the above figure Letter B denotes at the mercantile establishment of the H2O armored combat vehicle, which is connected to the recirculating pump. This so drives the H2O upward which will be sprinkled in the scouring armored combat vehicle as explained subsequently.Convergent Top cone: –Figure Convergent Top ConeThe above figure is of a convergent cone which is comprises of the top subdivision of the fume scrubber tower. The portion is designed in such a manner that it provides a meeting way to the fluid to flux out of the fume scrubber. The convergent form allows the fluid flow to be extracted at a higher speed ensuing in a lessening in a force per unit area. This is supported by Bernoulli ‘s equation. On the top face of the convergent cone an extractor goon is placed which will make a force per unit area differential resulting in the suction of the pure air.Scrubing armored combat vehicle: –Calciferol C Bacillus AFigure Scrubbing TankThe inner of the armored combat vehicle is enveloped in the thick of acerb cogent evidence for case acid brick and it is a location where scouring development takes topographic point. Scrubing armored combat vehicle interruptions free toxic stuff and gases from air, which so gets assorted with the H2O and is deposited in the H2O armored combat vehicle as mentioned earlier. The armored combat vehicle has three recesss and one mercantile establishment. Letters a‚? , B and C are recesss and Letter is Outlet. Inlet A is the chief recess to the scouring armored combat vehicle this is from where the air enters the scouring armored combat vehicle. The air come ining the scouring armored combat vehicle is a assorted air i.e. with drosss. The elaborate dimensions of all the parts can be found in the undertaking logbook. Inlet B is the recess from which the H2O is sprinkled in to the scouring armored combat vehicle. This sprinkled H2O is will so unite with the drosss or dust and will therefore settle in the H2O armored combat vehicle at the underside of the construction. The sprinkled H2O enters the scouring armored combat vehicle by agencies of the recirculating pump connected externally. Inlet C and Outlet D are the countries where a wadding medium is placed. The ground behind the fond regard of the wadding media is to supply a maximal surface contact between the gas and the scouring liquid by easing uninterrupted formation of droplets throughout the jammed bed. This will ensue in addition in efficiency of a scrubber. The efficiency is besides depended on the tallness of the packing stuff. This maintains a unvarying volume and flow. Besides provides a high liquid to gas ratio.Moisture Eliminator: –Figure Mist EliminatorMist Eliminator is a device that is placed in order to maintain the liquid in the vas. The ground behind add-on of this characteristic is that without this characteristic the droplets become airborne and are carried out of the vas by traveling fluid which causes job as liquid gets collected in the part where it is non meant to be present. This device is besides referred to as Moisture Eliminator or Moisture centrifuges. The image below describes a general procedure of how a wet eliminator works.Figure Working process of a Mist Eliminator [ 5 ]As it can be seen from figure 5 Mist eliminator captures the liquid drains. Mist is carried by vapor. The overhead vapor shown in the figure is free of all the drosss that are being suctioned by the goon.RECIRCULATING Pump: –Figure Recirculation PumpThe chief map of the recirculation pump is to supply H2O to the scouring armored combat vehicle. The pump is driven by the motor which is fixed to the land. The motor provides a impulsive force for the H2O to be pushed into the scouring armored combat vehicle. The H2O from the H2O armored combat vehicle is suctioned by this pump. One of the positive facets of the motor design is that it will non be affected even in the instance of a presence of chemical in the H2O.Blower is a constituent that will force the air to the ambiance. The blower consists of usher vanes that direct the air flow out of the system.Motor with BlowerFigure Moto r with BlowerNozzle Pipe: –Figure Pipe with NozzleThe above diagram is of a pipe holding little pores in it. These pores allow the scattering of H2O which is coming from the recirculating pump. The working of this constituent is in the same mode as that of the sprinkler. The efficiency of this portion will hold an consequence on the efficiency of the fume scrubber. This is because the sum of H2O sprinkled from this pipe will ensue in the sum of dust being collected.Hood: –ABacillusFigure HoodThe goon is a pipe linking the fume scrubber with the blower. Inlet A is connected to the top of the convergent top cone subdivision of the fume scrubber. Mercantile establishment B is connected to the blower which will so steer the air flow out of the system as explained earlier. The decompression sicknesss in the goon will do a difference in the force per unit area and this force per unit area should be overcome by the blower in order for the system to run successfully.615852347O peration of fume scrubber12111491610131Figure Fume Scrubber Set upFigure 10 shows a complete installing set up of the fume scrubber with each of the constituents separately labelled by different Numberss. The maps of each constituent are as explained earlier, but the following description will sketch the working of the fume scrubber in an industrial environment. First, the installing is done either in a perpendicular or horizontal orientation depending on the design specification. The design selected in this scenario is of perpendicular orientation. In this peculiar type of fume scrubber assorted air enters the recess at point 1 from the room, chamber, etc. at a specified value of the volume flow rate. Item 15 are the recesss and mercantile establishments of the packing media. The map of the wadding media is to cut down the speed of the air which is coming from the recess ( item 1 ) . This will blockade the assorted air. The air is so in the assorted province inside the point 2 ( sc ouring armored combat vehicle ) . At this point, the recirculation pump ( item 13 ) is started which will so pull the H2O from the mercantile establishment in H2O armored combat vehicle ( item 10 ) into the recirculation pump and is so discharged into the pipe ( item 6 ) and from this point onward the H2O so enters the scouring armored combat vehicle by agencies of sprinkler ( item 5 ) . The H2O is so assorted with the impure air. The dust atoms in the air so combines with the H2O doing it heavier and therefore deposited at the underside of the H2O armored combat vehicle. Item 3 is the wet eliminator which collects the H2O droplets and eliminates it from the vapor. This will forestall the H2O or wet from traveling into the goon via the top conelike subdivision ( item 4 ) of the scrubber. The pure air is drawn into the goon ( item 7 ) . This suction procedure is done with the assistance of the blower ( item 14 ) . The outlet terminal of the goon is connected to a subdivision of canal which consists of usher vanes ( point 9 ) , set up in such a manner that air is directed in the upward way towards the perpendicular canal ( item 8 ) which so discharges the pure air to the ambiance. The H2O from the H2O armored combat vehicle can be extracted manually detecting the H2O quality through a crystalline screen. After the armored combat vehicle is to the full emptied the H2O can be refilled into the armored combat vehicle by an extra recess which is located at the back terminal of the H2O armored combat vehicle every bit shown as figure 16 in the figure 10. The chief characteristic of the full procedure is the proper recirculation of H2O in the system, which mixes with the impure air to cut down the pollution degrees of the incoming gaseous mixture, therefore supplying a more purified and uncontaminated air to the ambiance leting a control in the air pollution and therefore lending to the decrease in the production of green house gases ensuing in the planetary heating.Cad theoretical account of fume scrubberFigure Isometric ViewThe CAD theoretical account was made of a jammed bed fume scrubber utilizing pro applied scientist. The fume scrubber was designed by piecing together different parts. The parts of the fume scrubber were modelled separately and so assembled together. The diagram above shows a fume scrubber with all parts assembled together. The bluish chamber has been made transparent to enable the reader to see the internal parts of the fume scrubber. The parts were explained separately in a old subdivision. The assembly was made by stipulating the restraints for each portion. For illustration, the bluish chamber is to be steadfastly attached to the ruddy base. Therefore, the restraints were specified that at the junction between the bluish chamber and the ruddy base, an Ten way and Y way restraint was applied. Another illustration is the long ruddy connection tubing that joins the bluish chamber at the top. In that instance, the restraints are that the axes go throughing through the Centres of each must be coinciding i.e. the cross subdivisions of the two tubings must be homocentric. The same can be applied to all the other parts in the assembly. After the basic construction of the fume scrubber has been made by piecing the single parts, the moving parts and the mechanisms had to be specified. The chief moving machine is the blower which made of the fan and the motor. First, the mechanism was specified. The mechanism used was a rotating articulation applied to the shaft of the fan and the blower. Then, the way of rotary motion of the mechanism was specified. Finally, the interaction with other parts of the assembly was specified. This is fundamentally to guarantee that no struggle occurs when the joint rotates e.g. such as the fan clashing with the base or with the ruddy goon. This was a really basic description of the methodological analysis employed in piecing the fume scrubber and making the gesture simulation. The figure 12 on the following page shows the front position of the fume scrubber for better apprehension of the system and besides the construction.Figure Fume ScrubberCFD of fume scrubberThe CFD ( Comp utational Fluid Dynamics ) analysis theoretical accounts the flow of the air through the fume scrubber. This gives a basic thought of the flight of the airstream and helps the interior decorators to modify the construction consequently. The CFD simulates how the watercourse behaves from entry to go out, and bespeaking the countries where the flow looses energy. The airstream used here is simulated at a volume flow rate of 10m3/s fluxing in from the chief recess country. Plots below are of the speed contour secret plans and of Velocity and Velocity in the y-direction.Figure: speed contour secret planFigure: Y – speed counter secret planThe graph shows the speed of the airstream at different countries of the flow inside the chief vas. As can be observed, the speed is the highest at the top of the fume scrubber, bespeaking that the air moves at a high velocity at the top. Areas at a low speed have dveloped whirls, which result due to air at opposite speeds fluxing adjacently, doing the speeds to call off out. Looking at the Y – speed secret plan, it can be seen that some portion of the recess air flow moves upwards straight, while another volume of air moves downwardly. This portion so bounces back in to the upwards traveling air and merges with the flow.Figure: Flow Trajectory of airstreamThe above secret plan gives a clear simulation of the flow forms of the air flow inside the construction signifier recess to outlet. As can be seen, th is trajectory representation mirrors the speed contour secret plans. Air moves from the recess in both the upwards and the downwards way. Upwards speed reaches its upper limit at the top of the mercantile establishment cone, while the other portion of the air flows back from the bottom towards the top. In the diagram, it can be seen that the air from the underside of the fume scrubber merges with the upwards fluxing air, which accelerates it further and tends to travel it towards the top mercantile establishment. The air flow simulated here is wholly disruptive. This means that the streamlines are non laminal and be given to travel in different waies once they exit the controlled infinite of the recess pipe. This pattern is true in the sense that a true complete laminar flow does non be in the existent universe, and to pattern the flight of the air as a turbulent fluid flow will give more accurate readings, which will be helpful in usage for farther computations which can be taken o ut for different parametric quantities.FEA of fume scrubberWhen planing a portion or constituent, it is necessary to analyze the elements and understand the forces impacting the operation of the system, and to set the construction consequently to obtain a successful theoretical account of the concluding merchandise. Transporting out the FEA ( Finite Element Analysis ) of a construction reveals the emphasis degrees, strain undertaken, and the supplanting of the construction under the applied force. There are assorted forces moving on the fume scrubber, nevertheless, the chief forces which apply a important consequence of the construction are the weight of the construction itself, the weight of the H2O in the H2O armored combat vehicle, and the force exerted by the inflowing airstream. However, sing the stuff selected for the fume scrubber, which is unstained steel 304, the initial premise is that the construction will hold a high value of the factor of safety, which is an optimal factor used to depict the dependability and sustainability of the fume scrubber.13.1 CalculationsSee Appendix for measure by measure computation carried out to cipher the weight of the construction. Besides the computation for the Head losingss in the recirculation pump can be found in the Appendix.13.2 AnalysisThe FEA analysis of the fume scrubber is evaluated by sing it being fixed at the base of the theoretical account. This ensures that the fume scrubber does non skid from its base. However some scrubbers might be intended to hold a sliding base, they have different specifications to go to to.Figure: fixture of the base of the H2O armored combat vehicleThe forces being applied on the construction are the weight and the force per unit area due to the H2O and air. However, the air is fluxing at a comparatively low velocity and due to its low denseness, it does non impact a force sufficient plenty to associate to the weight and H2O force per unit area, therefore it is omitted from the computations for the simplification of the modeling. Transporting out engagement of the chief construction, it provides with the values of the emphasis distribution, supplanting and the factor of safety of the construction. These belongingss are really utile when depicting the sum of force that the stuff can defy. It besides suffices as to how much excess burden above the design emphasis can be undertaken by the construction if needed.Figure: emphasis distributionThe figure shows the emphasis distribution across the construction due to the weight of the construction and the force per unit area on the H2O armored combat vehicle due to the H2O contained in it. As can be seen, the maximal emphasis occurs at the Centre of the H2O armored combat vehicle, which is about 39.2 MPa. This occurs because the centreline of the H2O armored combat vehicle experiences weight of the construction from the top and the reaction of the base from the underside, which tends to make a high emphasis at the center of the armored combat vehicle.Figure: supplant ing secret planThe supplanting secret plan mirrors the emphasis secret plan in footings of the critical countries where the supplanting is at a upper limit. Although the supplanting is higher on the armored combat vehicle than at the other countries, the value is comparatively low, approximately 0.09034mm and does non impact the armored combat vehicle in any physical position.Figure: factor of safety secret planAs represented by the factor of safety secret plan, the minimal factor of safety is about 5.27, which occurs at the H2O armored combat vehicle. This means that the construction can at least prolong about more than 5 times the emphasis that it was designed to achieve. This reflects the dependability and sustainability of the construction, which is really important to any company willing to put in it. This besides represents a step of the life-time of the fume scrubber, detailing how long the system will work expeditiously until it is sent to be scrapped.DiscussionThe usage of fume scrubbers in industry is increasing and is being incorporated in different procedures such as metal intervention, metal pickling, and machining. The efficiency of fume scrubbers available today can near 99.9 % . The procedure of smoke scouring is of import for the protection of the environment and for wash uping the gases and contaminated air produced or used by the assorted industrial procedures described above. The design of fume scrubbers is a long and iterative procedure. The demands for fume scrubbers are that they must be able to scour exhausts with atoms that can be less than five micrometers in size. The operation of the fume scrubber will differ harmonizing to the rule employed. These different rules of operation have been discussed in this study in item. Furthermore, a moisture packed bed perpendicular smoke scrubber has been described in inside informations in this study with the design procedure outlined and the analysis of the scrubber. The analysis included transp orting out a CFD analysis to see the public presentation of the scrubber in footings of decelerating down the air and supplying the force per unit area needed for the disruptive commixture of the smoke atoms and gases with the cleansing liquid ( which efficaciously works by fade outing the gases and atoms in the exhausts ) . In this peculiar design although is non shown here, many jobs were encountered in the design of this scrubber to enable the efficient commixture to take topographic point. So, the system was modified several times to make the coveted public presentation. In the CFD analysis, as discussed in the CFD subdivision it is noted that the velocity at the recess to the scrubber of the spray ( the cleansing liquid spray ) was reduced as the country of the cross-section of the fume scrubber increased. This created some jobs in the initial design as it led to †uncontrolled † flow of the liquid spray significance that it is disruptive but, it does non follow the way intended for it to travel through. This job was solved by the aid of CFD analysis together with the fluid kineticss knowledge base. The force per unit area inside the fume scrubber is non high ( at least in this instance as the type used was packed bed type ) . If the design made were a venturi type smoke scrubber, so the force per unit area used will hold to be considered since it can be rather high. However, in the instance of the design presented here the force per unit area was non high and so it was ignored when a emphasis analysis was carried out. There are grounds for this. First, the force per unit area is really little and handling the fume scrubber as a force per unit area vas, it is seen by transporting out a simple computation that the emphasis in the walls, which will be maximal as a hoop emphasis, will non be high to be of importance. However, the perpendicular smoke scrubber besides acts a column or a prance and is subjected to a burden due to its ain weight that acts as a compaction burden ( ideally ) which can do buckling of the scrubber. Buckling is an utmost instance as the wall thickness has to be really little and the tallness of the fume scrubber really big or the stuff from which it is made is holding a low snap modulus. The FEA showed that no buckling was at that place and so the compaction strength of the scrubber was equal. There is a safety factor for the scrubber and this besides takes into history the little force per unit area rise inside the scrubber. Again, the emphasiss in the walls due to the internal force per unit area have been ignored because these are little plenty to be neglected but for a venture type, these would hold been basically included in the emphasis analysis of the scrubber.DecisionThe decision from the above is that the usage of fume scrubber is a really cost effectual method of cleaning procedure air from the exhausts and suspended atoms in the air. The concern director or the mill which wishes to use fum e scrubbers in its operations will be benefit from improved pureness of the fumes gases and better working environment in welding and metal machining premises. The clean air is an indispensable legal demand today and the usage of fume scrubbers helps make the set aims. Furthermore, the fume scrubber reduces environmental pollution that arises due to the particulates every bit good as the acidic and caustic gases produced in the exhausts. The chief issues to see are the type of fume scrubber to use, the constellation, and the cost of the scrubber. The type will be dictated by the energy supply available to run the scrubber as the venture type scrubbers need to bring forth a high force per unit area spray which requires a big energy input. The jammed bed type has lower energy demands. The constellation to utilize i.e. horizontal or perpendicular will be dictated by the infinite available in the premises where the fume scrubber will be installed. The concluding factor is the cost of th e scrubber which can be justified by transporting a cost analysis to compare the different types of the scrubbers to utilize.Mentions: –Kingston University, ( Internet ) Available at & lt ; & lt ; hypertext transfer protocol: //www.monroeenvironmental.com/air-scrubber-venturi.htm accessed 18/04/2010 & gt ; & gt ; Kingston University, ( Internet ) Available at hypertext transfer protocol: //en.wikipedia.org/wiki/Ejector_venturi_scrubber accessed on 18/04/2010 Kingston University, ( Internet ) available at hypertext transfer protocol: //en.wikipedia.org/wiki/Packed_bed accessed on 18/04/2010 Wang, Lawrence K, Pereira, Norman L & A ; Hung, Yung TSE. ( 2004 ) Air Pollution Control Engineering ( Volume1 ) : Dry Scrubber. USA: Human Press Inc Kingston University, ( Internet ) Available at hypertext transfer protocol: //www.amistco.com/PRODUCTS/ELIMINATORS/index.html accessed on 19/04/2010. Kingston University, ( cyberspace ) Available at & lt ; & lt ; hypertext transfer protocol: //www.engineeringtoolbox.com/reynold-number-water-flow-pipes-d_574.html accessed on 21/04/2010 & gt ; & gt ; Kingston University, ( cyberspace ) available at & lt ; & lt ; hypertext transfer protocol: //www.pipeflow.co.uk/public/articles/Darcy_Weisbach_Formula.pdf accessed on 22/04/2010 & gt ; & gt ; Kingston University, ( Internet ) available at hypertext transfer protocol: //opencourseware.kfupm.edu.sa/colleges/ces/che/che309/files % 5C2-Experiments_Losses_in_Pipe_systems.pdf accessed on 22/04/2010. Kingston University, ( Internet ) available at hypertext transfer protocol: //www.thermexcel.com/english/ressourc/pdclocal.htm Kingston University, hypertext transfer protocol: //mysite.du.edu/~jcalvert/tech/fluids/orifice.htm hypertext transfer protocol: //www.surechem.com.my/download/eijkelkamp/P2/P2-25e.pdf www.pipeflow.co.uk/public/articles/Darcy_Weisbach_formula.pdf Mention: -Kingston University ( Internet ) , available at: hypertext transfer protocol: //process-equipment.globalspec.com/learnMore/Manufaturing_Process_Equipment/Air_Quality/ScrubbersBibliography

Business cards Essay

With business cards, people could keep them in their wallet or pocket, as they are small and light to carry around. Also, people keep them around their house just in case they need to contact a certain business and people do look at business cards to see what the business is promoting and looking to see if they need it. Posters Posters are a great way to catch someone’s eye as they are, bold, bright and in your face all the time. You can’t ignore posters as they are really big and your eyes just get a hold of the image and stares at it and you are attracted to it because of the vibrant colours. If Errol uses posters than he would get a wide audience, as many people would pass the poster whilst they are driving walking etc. With posters they are also a great way of promoting his business as they are outside with a wide audience. Web Page There is such a wide audience on the Internet, so with a web page on the Yellow Pages or Thomson Local site, there is a guarantee that lots of people would be browsing those sites in search of a service. With the web sites they are much easily organised and categorised so it would be very easy to locate something you may need and very fast. They even do it by area and business names as well so the searching is much faster and easier. I have got evidence of different marketing media’s of secondary research in the back of the coursework (appendices); there it will show the different types of ways you can advertise. Here I am going to write why I chose these pictures as evidence. Yellow Pages Pictures 1, 2 and 4 are from the Yellow Pages and in these pictures you can see how the person had laid out to advertise their business. Picture 1 the writing stands out as it’s blue and the background is white, but with picture 2 these people didn’t want to spend as much money on advertising so they kept it plain and simple and unfortunately with this advertising it is not going to catch anyone’s eye so they won’t get as much customers as picture 1 and 4 would get. Pictures 1 and 4 stand out much more, even though they are still small, they are so much bigger than picture 2. Thomson Local Pictures 3 and 5 are from the Thomson Local book. Picture 3 is quite representable as there are a variety of colours, but not so much colours so it keeps it subtle and calm looking and it doesn’t look overdone. The writing is also quite clear on it even though the ad seems to look quite small. But, picture 5 is huge; this stands out on its page and catches the reader’s eye to that ad straight away. The orange background helps it as it’s so bright, you can’t take you eyes off it, as it’s so attractive. Picture 5 also has a lot of information about the business, they have more information than picture 3 but you wouldn’t need that much information so that amount of information for both the pictures is just fine. The Leader Picture 6 is from the local Leader newspaper and this ad is quite good as it’s quite big and bold. There are only two colours but the reader’s eye is still wedged into looking at the advert. This ad has all the information you would want to know about the garage and the phone number is very bright so you wouldn’t need to squint to read it and all the writing is clear and is understandable and easy to read. Web Page Pictures 7 and 9 are both web pages. Picture 7 is from yell. com and picture 9 is from thomsonlocal. com. By doing web pages the customer can easily find what he/she is looking for as the searching is quick and easy, as everything is organised and categorised. It is very easy to find what you are looking for and it’s very sufficient, so if you lost the book of each of these sites than all you have to do is go to the web site and find what you are looking for there. These web sites have all the details you need to know about the business and it has ways that you can contact the business to. Business Cards Picture 8 is a business card and these are great to use, as they are small and easy to carry and people can keep it in their wallet and you can have all the information you need on them about your business. I chose this business card as the number is very big and takes up nearly the whole card and the name of the company comes next so people have a rough idea about what the business does. This business card is just right as it has just the right amount of information on it like a web site, phone number, companies name and as it’s double sided, there is more information on the back about the prices they charge. Posters Picture 10 is a poster about a motor garage. I think that the poster is very simple, it’s also very eye catching but it doesn’t have that much information on it. This poster doesn’t have as much information on it than it should have, but that’s ok in a way, as you wouldn’t want to squash everything up in one tiny poster. The colours are daring as they all just stand out and as the picture is animated it looks quite fun in a way as it looks interesting to look at. But there is no phone number or address to locate the business or get in touch with them. Leaflets Picture 11 is a leaflet’s front cover. As we can see it doesn’t give as much information away but that’s probably in the inside of the leaflet. The colours are again bright and a clever use of colours like a dark colour and a bright one so each colour makes each other one stand out. The title could also be quite catchy, as people wouldn’t want to get ripped off by a garage so they will look at this leaflet so they get a better deal; this title is a way people could save money. For each of the media stated which is appropriate to Errol, I am going to analyse it and say the advantages and disadvantages of it. Local Newspapers Advertising in local newspapers is great as the newspaper is free and everyone has one. So if Errol were to advertise in a local newspaper like The Leader than, loads of people in that catchment area would know about him and the word can spread around quick as everyone reads the newspapers. It costs about i 200 per week to advertise in the local newspapers, but if it was a regualr advertisement than it would get 20% discount off a week. On the other hand, in newspapers, people mainly look at the articles not the adverts so they tend to ignore them and newspapers get recycled and throw away so they won’t get looked at again. Newspaper adverts don’t get much attention and businesses don’t get helped by these adverts, so if you were to have an ad in the paper then it should stand out a lot and the reader should want to look at the ad. Radio Stations If Errol were to get an advert on the radio than it’s very likely that loads of people would be listening to the advert and it’s also very likely that people in the area if his business would be listening too. With the radio, there is a wide audience and adverts on the radio are more effective than adverts on the TV as you can change the channel, but with the radio people aren’t as bothered with the adverts because if they are driving they can’t mess about with the radio. If there is an advert on the radio than people like to paint a picture in their head about the advert, consequently making it more successful. The cost of advertising on the radio can be quite expensive and I have the figures of how much it would cost roughly: A simple advertisement for a small station will usually cost i 200-i 300. London stations and Digital Stations can cost up to ten times that. The price includes: script writing, audio production, actors to voice the ads, music (if used) and special effects (if used). All of this has to be licensed for broadcast for 12 months from the first time it’s played. Aim to spend at least 10% of your budget on the creative – for example†¦ A i 2,500 campaign on a small station over four weeks will probably run with one piece of creative which might cost you i250.   A i 25,000 campaign over a year will likely need a few different advertisements. At this level of investment, a jingle or audio identifier would be useful so listeners start to recognise your ads as soon as they hear them. A i 250,000 campaign over a year might be worth licensing a famous song for i 25,000 so your company really stands out. But listeners may not pay attention to the adverts and if Errol was to get an advert on radio than it will cost him a lot of money and as he’s just started the business it could lead him into bankruptcy. Sometimes motor garage ads on the radio aren’t as effective as people don’t pay attention to what the people are saying and they think that it’s boring. Directories Yellow Pages The Yellow Pages is a great place to promote your business, as the Yellow Pages is widely known, loads of people trust it more and as it comes free to your doorstep, every household has one. The Yellow Pages is also great as it has target areas so no one will be complaining about going too far to get a service as it’s all very near to them. Plus, it’s free to advertise in the Yellow Pages book, which displays your business name, address and telephone number under a single classification heading of your choice. However, the disadvantages of the big yellow book is that it’s heavy to carry and people wouldn’t want to be carrying that book around with them trying to find a suitable service and as there are millions of other ads, you are all competing and if your ad doesn’t stand out as much as the others or doesn’t sound very appealing than you will be losing customers as they will be going onto another business of the same service. So if Errol was to advertise in the Yellow Pages than he should make sure that his ad stands out the most on the page and that it looks appealing and trustworthy and to have the right information, like the information the customer would want to know not something they wouldn’t.

Case for critical thinking: A flood of decisions Essay

1. What information sources (or potential information sources) could have been used to assist with the decision-making process for Wivenhoe Dam in this case? Potential information sources that could have been used to assist with the decision-making process for Wivenhoe Dam -SEQWater -Sought advice from Water Grid Manager -Water Commission -DERM (Department of Environmental Resource Management) Managerial decision-making Problem avoiders Problem solvers Problem seekers Approaches to decision making Classical decision model Behavioral decision model Judgmental decision model 2. With references to decision-making theory covered in the chapter, describe the type of managerial decision-making evident in this case, and the conditions under which decisions were made. Managerial Decision Making *Problem avoidably *Problem solvers *Problem seekers Decision conditions: *Certain environment *Risk environment *Uncertain environment 3. Evaluate the decisions made in the case in relation to the classical, behavioural and judgmental heuristics approaches to decision-making that are outlined in the chapter. Which model do you believe best describes the situation and subsequent decision-making process in this case? Justify your answer? Approaches to decision making ^Classical decision model ^Behavioral decision model ^Judgmental decision model Case decision *Classical decision model Problem: it was the flood that damage Brisbane and Ipswich Possible alternative: Not releasing flood waters. Consequently threatened stability of dam Optimizing decision: Release of flood waters being aware of potential damage. SWOT Analysis: Strengths: *New technology *They set priorities *Manage time Weakness: Lack of communication Misunderstanding Misconduct Problem solving Crisis Opportunities: *Professional engineer *Employment Threats: Natural disaster (climate change) Damage roads and homes. Conclusion People should make wise decision to save the lifes of the others.