Wednesday, August 26, 2020

The True Story of David Ghantt and the Loomis Fargo Heist

The True Story of David Ghantt and the Loomis Fargo Heist SAT/ACT Prep Online Guides and Tips On the night of October 4, 1997, one man stacked $17.3 million in real money from the vaults of Loomis, Fargo Co. into the rear of a van. At the point when he was done, the man drove off to a close by print machine, where the cash was appropriated into private vehicles among a bunch of individuals. Stashing $50,000 for himself, that man, named David Ghantt, bounced into his very own vehicle and headed towards Mexico. David Scott Ghantt: Vault Supervisor David Scott Ghantt was the vault administrator at the local office of Loomis, Fargo Co. in Charlotte, North Carolina. Before he chose to take $17 million from the bank, Ghantt had worked for quite a long time as a moderately withdrawn and consistent representative. Rising under the surface, be that as it may, was a profound dissatisfaction at the manner in which he was dealt with. Said Ghantt, â€Å"... one day life kinda smacked me in the face. I was working in some cases 75-80 hours per week at $8.15 60 minutes. I didn’t even have a genuine home life since I was never there. I was working constantly and unhappy†¦ I felt cornered and one day the kidding in the lounge about ransacking the spot abruptly didn’t appear to be so far-fetched.† Ghantt was kidding in the lunchroom with individual Loomis Fargo worker Kelly Campbell. The two initiated a relationship during work that would proceed after Campbell left the organization. The jokes among Ghantt and Campbell about their disgruntlement with their occupations took on a progressively genuine note when Campbell acquainted Ghantt with an old secondary school colleague of hers named Steve Chambers. As indicated by Campbell, Chambers could help Ghantt execute a huge money theft of the vault at Loomis Fargo in one night. Tired, depleted, and seeing an exit plan, Ghantt concurred. The Loomis Fargo Heist Throughout the following months, Ghantt, Campbell, and Chambers built up an arrangement. Working without anyone else, Ghantt would submit the theft and afterward escape for Mexico, leaving the main part of the money with Chambers. While Ghantt hung tight for the warmth from the burglary to subside, Chambers would send Ghantt limited quantities of cash. In the long run, Ghantt would come back to the United States and the full aggregate would be separated between the plotters. The evening of October 4, the arrangement went energetically. Ghantt sent home another worker and immediately stacked the cash into the rear of a bank van. In the wake of meeting up with Chambers, Campbell, and some other co-plotters, Ghantt hightailed it to Mexico with $50,000 in real money in his vehicle. He made it over the outskirt similarly as his trickiness was found. Loomis Fargo Heist Investigation: David Ghantt, Suspect The morning after the tallness, representatives of Loomis Fargo acknowledged they couldn’t open the vault. They called the police, who acquired the FBI, grouping the heist as a bank theft. From the earliest starting point, the FBI’s prime suspect was David Ghantt. Not exclusively was Ghantt the main unaccounted for representative the morning after the heist, there was likewise film of Ghantt moving the money into the rear of the Loomis Fargo van. Two days after the heist, the FBI found the missing van with $3.3 million of money left in it. Ghantt and his comrades, it turns out, had thought little of how massive cash is. They abandoned the money they couldn’t fit in their vehicles. The FBI immediately associated Ghantt to Campbell, who was a previous Loomis Fargo representative. The association with Chambers took additional time. Unknown tips had the FBI checking Chambers’ calls. In the long run, Ghantt brought in from Mexico, looking for more cash, and the FBI formally perceived Chambers as a co-plotter. Chambers, it turned out, turned into the greatest wellspring of proof for the FBI. Notwithstanding his calls with Ghantt, Chambers started excessively going through the cash, despite the fact that the co-schemers had consented to disappear for a year or two. Along with his better half, Chambers purchased another extravagance home (overhauling from his manufactured house), a BMW Z3, and some luxurious decorations. Chambers’ spouse, Michelle, purchased a minivan in real money and started counting on visit excursions to make stores. While she made little stores from the start, she turned out to be progressively crazy, in the long run making a store of thousands of dollars in real money, advising the teller not to stress: â€Å"It’s not medicate money.† No Honor Among Thieves Over the fringe in Mexico, Ghantt was likewise partying hard. He remained at a lavish inn and took scuba jumping exercise. Having just brought $50,000 in real money, in any case, Ghantt before long wound up short on reserves. When Ghantt called Chambers to have the last wire him more cash, Chambers sent only two or three thousand dollars. As the FBI tuned in to Chambers’ calls, they found that he was likewise wanting to have Ghantt killed, planning to save all the cash for himself. The FBI realized they expected to make their turn. On March 1, 1988, Mexican police captured Ghantt at Playa del Carmen. The following day, the Chambers’, Campbell, and some other outstanding gatherings were captured in Charlotte. After ten days, the gathering was prosecuted for bank theft and tax evasion. Thirteen loved ones were additionally accused of tax evasion, as they had helped Ghantt, Chambers, Campbell, and the others store cash wrongfully. The entirety of the litigants aside from one conceded and acknowledged their sentences. A portion of the loved ones got parole, while Ghantt was condemned to seven and a half years in jail. He finished his jail sentence in November 2006. Loomis Fargo Heist: Legacy The Loomis Fargo heist became something of a media lightning bar. The subtleties of the heist itself, combined with the stumbles the group made in the wake of taking the cash, pulled in the consideration of journalists and film makers. A satire film called Masterminds, in view of the Loomis Fargo heist and featuring Zach Galifianakis, Kristen Wiig, Owen Wilson, and Jason Sudeikis, was discharged in 2016. David Ghantt went to the debut. What's Next? Finding out about US history? On the off chance that so,check out a portion of these books on our AP History Exam understanding rundown. Probably the most ideal approaches to get familiar with U.S. history is to ensure you’re taking history classes. Most secondary schools offer an assortment of history classes, so ensure you’re taking the correct ones for you. Did you realize that the SAT offers subject tests, as well? This article will show you more the SAT subject tests and assist you with choosing whether you should take them.

Saturday, August 22, 2020

THE MUTUAL SHAPING OF ONLINE AND OFFLINE SOCIAL RELATIONSHIPS

IntroductionTechnically talking the internet is a planetary trap of interrelated networks. All generally these networks holds records, for example, site pages, that can be gotten to by all other organized figuring machines. Each processing machine or any gadget like PDA and so forth which is associated with web hold the capacity to coordinate and have records in the signifier of electronic sends or another document augmentations over the internet. What's more, consequently the individuals everywhere throughout the universe are associated ever. On the off chance that we place web in the authentic setting thus basically looks at the result of the internet utilization on the cultural connections so we could see that the impacts of the internet use are for the most part relied upon unconventional finishes, for example, self-articulation or rivalry. In 1998, Kraut and his collaborators refered to a correlativity between the internet use and reductions in cultural connections. After mature ages a similar gathering of individuals did an overview on the first example gathering and established out that the antagonistic impacts of using the internet had dispersed what's more it proposed that the internet had an extremely constructive result on cultural and mental prosperity of the cutting edge individuals. Here my motivation or point is to fundamentally break down the work done by Bo Xie regarding the matter The regular characterizing of on the web and disconnected cultural connections. The essayist of this subject is Dr. Bo Xie, ( PhD, Rensselaer Polytechnic ) Assistant Professor in school of data surveies under the University of Maryland. She has distributed a figure of books on data course. Her Research Interests are in Health data sciences ; more established adults ‘ securing and utilization of registering machines and the Internet ; figuring machine proficiency ; belly to-tomb procurement ; city fight ; chipping in ; cultural connections ; cultural help ; on-l ine networks ; wellbeing and prosperity ( hypertext move convention:/terpconnect.umd. Edu/~ boxie/) .As a choice of my basic investigation I came to cognize that the internet has both constructive and pessimistic impacts on the cultural connections in the cutting edge world.Some of the beneficial outcomes resemble on-line talking, which will make new well disposed connections and connections which other than helps in rear end in contact with old friends.The same visiting could be the negative mark when it makes uneconomical connections between individuals while bite the destining in the net for extended periods of time. The constructive outcomes of the internet on the cultural connections might be significant however the bad marks of using the internet may be destructiveMETHOD OF EVALUATIONIn the technique for rating of the exploration essayist had talked with 30 three members from OldKids organization whom falls under mature age gathering and diverse instructive foundations. Here t he author attempts to demonstrate out two progress explicit gatherings. First - educated by anthropologists on the perception that the maturing experience distinction over civic establishments and these members were non chosen by age yet without anyone else assignment. It contained Chinese residents. Second-resigned Chinese members. In the exploration the essayist talks about the cultural connections in the internet age and the cultural connections in the ulterior life. She says that the use of the internet in this age diminishes cultural relationship and builds the cultural detachment. The surveies uncover that this develop was acknowledged before mature ages however now the on-line connections are increasingly trustworthy, sensible, minimal effort and simple receptive than in more established yearss. She depicts that the advanced universe or the web age is completely autonomous on the disconnected or the physical universe. This is a verifiable certainty and the two universes are e ntirely not the same as one another with their ain points of interest and disadvantages.The down to earth universe encourages every person to improve of from the corporal restrictions, for example, sex, age, race and nationality and gives a very domain from the effort of the physical universe. In any case, there is other than a chance of getting pulled in additional towards attractive connections as the online clients could experience their message unashamedly as they are non seeing each other eye to eye. The use of online dealingss other than makes stage frightness in kids. The down to earth universe makes a similar condition of affairss prevailing in the physical universe. This theory is directly from my place of position as well.Now we could make anything in the commonsense universe that is go oning in the physical universe anticipate from the purpose of physical contacts. All the more late the figuring machine individuals had made even down to earth lottos were a client could do a profile with an a character and that character could collaborate with different characters whom are made by different clients. From the groundss and the notices the essayist contends that the cultural connections made or shaped and kept up through electronic mail are seen by people are less important than the relationship made by the balanced eye to eye and telephonic connections. This speculation is non completely satisfactory as there are numerous grounds of individuals obtaining increasingly more occupied with connections which is made through internet.But the theory is adequate from the purpose of position that individuals even ca n't recover even the names of their on-line companions. The empowering idea of the well disposed relationship is extremely less or rare seeable in online relationship.Evidences shows that neighborly relationship is progressively partnered in the ulterior existence of more established adults. The functional online companions attempts to run into and blend in the physical universe of dealingss. In this manner on-line companions will in general run into their companions truly face to confrontTECHNIQUES USED FOR GATHERING DATA AND ANALYSISThe procedures utilized for the total of informations to back up my perceptions were superbly optional that is by perusing the books, journels and what's more surfing in the internet as the idea of the task is to fundamentally examine. As we examine the informations accessible we could express that the examination done by Dr.Bo Xie had somewhere in the range of hardly any limitations. The initial 1 is that it has concidered just the individuals from China as the examples. The use of the internet for doing connections in China might be not the same as different pieces of the universe. As China is mechanically frontward than numerous different states the online dealingss could be more in China than in other countries.Second one is that the examination chose just 30 three members which is non adequa te for a decent research to be directed. Be that as it may, the strategy utilized was arbitrary testing which could flexibly with better results. The data collection would be better on the off chance that it could make a web based difficult which incorporates the individuals from different pieces of the universe were there utilization of the internet is non so normal. Third one is that the examples contained just elderly individuals and it completely maintained a strategic distance from the new coevals which emphatically would make an interference through in the exploration. The data examination for this review was constrained by grounded hypothesis where the data collection and investigation happens simultaneously to ensure the coevolution of the informations and the theory.After meet with every individual the essayist composes a short portrayal about the provender back including the clasp and area of the interview.Its a long methodology of doing an exploration which takes a lot of clasp yet assists with including every single moment inside informations of the perception. At that point the examination demonstrated that the interest to run into disconnected is in connection with the interest to cognize increasingly about registering machines what's more to blend in with the companions in a similar age bunch in the physical universe. It other than brought about arrangements of somewhere in the range of nines as great. Web helped the individuals to interface with the equivalents who were genuinely far away who were non in range to the elderly folks individuals. This is other than a worthy reality however we ought to concider one point that the internet is non accessible in rustic pieces of the majority of the universe.LITERATURE REVIEWâ€Å" Greater utilization of the Internet was other than related with close to nothing, yet measurably significant decreases in cultural commitment as estimated by speaking with the family unit and the size of individuals ‘ s nearby cultural networks, and with increments in singularity, a mental territory related with cultural commitment † . ( Kraut et al,1998 ) † A second review was so done on new purchasers of figuring machine and broadcasts, and it other than indicated that the internet had a positive result on cultural and mental prosperity. Obviously, this was progressively set apart for extraverts and all the more socially associated individuals † . ( Kraut et al ) † Results of another three twelvemonth study are the first to reveal the cultural impacts of life in a profoundly wired, broadband region. This examination tends to ongoing contribution in the impacts of Internet utilization on associations with companions, relations and neighbors. The cardinal assurance is that populating in a wired region with dish to a high-speed nearby web empowers more noteworthy network commitment, grows and reinforces neighborhood associations with neighbors and family unit, and helps kee p ties with companions and relations populating further off † . ( Prof. Keith Hampton and Prof. Barry Wellman )MAIN ARGUMENTSMain explanation invigorates the and coming up short of the research.StrengthsThe examine has great clarified how the online dealingss helped more seasoned individuals in happening their old equivalents and doing new companions who are truly unnecessarily far away from them. The hypothesis utilized for the examination that is the land hypothesis has emphatically upheld the discoveries and perceptions of the author. The meetings were directed in profundity and it has brought down all the focuses with no young lady at the clasp of the interview.The investigation is obvious to the point that each one could comprehend it witho

Tuesday, August 11, 2020

Working with Emotionally and Behaviorally Challenged Students - Behavior Management Techniques

Working with Emotionally and Behaviorally Challenged Students - Behavior Management Techniques Effective techniques to use while working with students with emotional and behavioral disorders (EBD). Updated on: October 11, 2001 Working with Emotionally and Behaviorally Challenged StudentsThe following techniques can be especially effective with students exhibiting emotional and behavioral disorders: Planned ignoringBehaviors that are exhibited for the purpose of seeking attention and do not spread or interfere with safety or group functioning are most effectively extinguished through planned ignoring. This technique should never be used with aggressive behaviors. The class may need to be taught to do this as well. Peer attention can be even more powerful than adult attention for some students. Signal interferenceIf a student is calm enough to respond, has a positive relationship with the teacher, and is free from uncontrollable pathological impulses, a nonverbal signal may be all that is necessary to assist him or her in regaining focus.Proximity and touch controlMoving closer to a student in distress or placing a hand on the shoulder can be effective in showing support in a nonthreatening way. When using t his technique, refrain from pointing out inappropriate behavior. Comment positively on any move toward compliance. Interest boostingChange the tempo or activity, comment on the student's work, or inquire about a known interest related to the assignment if a student shows signs of restlessness. Do this before off-task behavior occurs.Hypodermic affectionExpress genuine affection for, or appreciation of, a student to assist the student in regaining self-control.Easing tension through humorHumor can often stop undesirable behavior if it is used in a timely and positive manner. Sarcasm, cynicism, and aggression are not appropriate uses of humor.Hurdle help Before a student begins to act out, assist the student with a difficult section of an assignment or task.RegroupingChange the seating arrangement or the small-group assignments of students to avoid specific problems. Do this in a nonpunitive and, if possible, undetectable way.RestructuringIf an activity is not successful, change it as quickly as possible. It is important to always have a backup plan. Sometimes it is best to move from an interactive game to something like Bingo that requires no interaction. This can be done smoothly and nonpunitively when a group is becoming overstimulated. At other times, offering a choice might be more effective. Students could choose to cover information orally through discussion, or copy notes from an overhead, for example. Direct appealIf a student or group has a positive relationship with the teacher, it is sometimes effective just to ask that a behavior stop due to the problems that it is creating. No consequence or reward is intended or implied. This is a simple, straightforward request from one person to another. Antiseptic bouncingRemove a student from a distressing situation before inappropriate behaviors occur. Be careful not to inadvertently reward a student who is instigating a problem.Support from routineSchedules and routines are often overlooked by adults when co nsidering behavior management interventions. Knowing what to do and when to do it provides structure, security, and predictability in the lives of students who may not experience such support in other areas of their lives. Limiting space and toolsRather than taking away items that distract or create potential harm after a student is engaged with them, keep them out of sight and reach from the beginning. This is especially important when tantrums might escalate to unnecessarily dangerous or reinforcing proportions, if too many items are available for throwing and breaking.

Saturday, May 23, 2020

Essay on System Problem and Solution - 966 Words

The Alameida Video club had some problems and difficulties with their current system. The programmer of the system left to Belgium and they were in need of help. This business needs to be up and running again in 3 days. Description of task The Alameida Video club had some problems and difficulties with their current system. The programmer of the system left to Belgium and they were in need of help. This business needs to be up and running again in 3 days because of the amount of money loss due to being a main Video shop in Gibraltar. The services which they provide are PC, Game Cube, PS2 and Xbox games as well as DVDs and Video rentals. I have been observing people whilst they use their existing system and I have seen†¦show more content†¦A database is information which is kept in tables or can consist of several tables. A table is made up of records and each item of information in a record is known as a field. Queries can be setup, so you can search the database for certain information which might be most needed, or which might be helpful when using the computer system. I think that all of the problems listed above are important and need to be solved straight away. I have had some problems in getting a Questionnaire into action so I decided to interview one of the Head Sale Rep which uses the system. Interview I have shortened the interview to the main points Me: How long does it take to input a rental made by a customer into the system? User: It takes from 3to 4 minutes, which eventually creates big queues Me: Is the system user friendly? User: If you have experience, it will be easy but I still get very confused when using it because of the disorganised design and template. Me: Does the system fail on you sometimes? Like does it crash or freeze? User: Yes this is very common, and I have to restart the system which deletes data inputted during the day as well as creating queues and losing customers. Me: Can anyone use the system; are their any security features which shouldShow MoreRelatedSmith Systems Consulting Problem Solution3160 Words   |  13 PagesRunning head: PROBLEM SOLUTION: SMITH SYSTEMS CONSULTING Problem Solution: Smith Systems Consulting University of Phoenix Problem Solution: Smith Systems Consulting What is a strategy and why is necessary to have one? A strategy can be simply defined as a long term action plan for achieving a goal (InvestorWords.com, n.d., n.p.). Strategies are an integral part in the success of any company and are key in a company s overall ability to accelerate its sales, gain market leadership, andRead MoreDistributed System Problem Solution Andrew Taneebaum Maarten Van Steen19007 Words   |  77 PagesDISTRIBUTED SYSTEMS PRINCIPLES AND PARADIGMS PROBLEM SOLUTIONS ANDREW S. 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Tuesday, May 12, 2020

Data Analysis. In This Chapter, I Compare And Contrast

Data Analysis In this chapter, I compare and contrast representations of gender and motherhood in two pop culture sites—the film The Kids Are All Right, the television series The Fosters. My intention is to examine representations of gender and motherhood and uncover these discourses affect lesbian parents and lesbians more broadly. The following sections divide into individual discussions of each cultural text to reveal the cogs within each site. I then compare and contrast both texts to investigate the tensions between both productions and how the discourses thematically collude. Finally, this comparative analysis considers who is harmed and who benefits from the disciplinary discourses of gender and motherhood these productions†¦show more content†¦Reinforcing The Gender Binary Jules and Nic are slightly ambiguous representations of butch and femme, yet the film overtly reinforces binary gender roles in its homonormative depiction of the family. Nic presents a more masculine identity: she has messy, cropped hair, wears little makeup, and wears relaxed fitting jeans and button-down dress shirts. Quick to anger and aggressive, she is a workaholic doctor who operates on conservatism and logic. Nic is both the disciplinarian and breadwinner in the family. In contrast, Jules is more visually feminized with long, smooth red hair, wears sexy lacy lingerie, and flowy or fitted T-shirts. Free spirit Jules is more liberal and acts the role of the nurturing parent. Elements of feminine characterize Jules— she is emotionally sensitive, compassionate and craves intimacy (Martin 1996). These characteristics that construct Jules are antithetical to masculinity (Crewe 2015). These roles suggest that Nic is the ‘man’ and Jules is the ‘woman.â€℠¢ Continuing throughout the film, homonormative discourse creates dissonance between Nic and the role of mother. As the ‘man’ in the relationship, Nic performatively embodies a dominant, masculine ‘fatherly’ figure (Fox 4). Postulating a masculinized identity,Show MoreRelatedRelational Databases For An Efficient Data Management And Retrieval Of Data1032 Words   |  5 Pagesbeyond the need for an efficient data management and retrieval of data has always been an issue due to the growing need in business and academia. To resolve these issues a number of databases models have been created. Relational databases allow data storage, retrieval and manipulation using a standard Structured Query Language (SQL). Until now, relational databases were an optimal enterprise storage choice. 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Wednesday, May 6, 2020

Promoting Public Health Health And Social Care Essay Free Essays

This written principle will place and explicate the necessity for the publicity of public wellness and physical activity. It will show an apprehension of the function, map and scenes of public wellness and physical activity publicity by national, regional and local bureaus. It will besides analyze and measure the wellness related theoretical accounts and attacks to public wellness and physical activity publicity. We will write a custom essay sample on Promoting Public Health Health And Social Care Essay or any similar topic only for you Order Now What is Health? There are many definitions for Health. Health means different things to different people, if person does n’t imbibe and smoke so they believe that they are healthy, or if they eat a good balanced diet for illustration. The chief most know definition of wellness is from the World Health Organization. World Health Organisation provinces: ‘Health is a province of complete physical, mental, and societal well being, and non simply the absence of disease or frailty. Health is a dynamic status ensuing from a organic structure ‘s changeless accommodation and version in response to emphasiss and alterations in the environment for keeping an interior equilibrium called homeostasis. ‘ World Health Organisation ( 2003 ) This definition nevertheless has non been amended since 1948. What is Health Promotion? Health publicity involves activities to better single and community ‘s wellness and prevent disease. Health publicity activities offer solutions to many of the wellness jobs confronting society through developing accomplishments and cognition, community action, supportive environments, healthy public policy and reorienting wellness services. Health publicity works towards enabling people to increase control over, and better their wellness. With a important proportion of ill-health related to picks about nutrition, exercising, the usage of legal and illegal substances, interpersonal relationships and other societal behaviors, wellness publicity can assist us do picks that support wellbeing. The characteristics of wellness publicity are that it is based on a holistic position of wellness ; it uses participatory attacks it focuses on turn toing the determiners of wellness, non merely wellness jobs. These include the societal, behavioral, economic and environmental conditions that are the root cause of wellness and unwellness such as income, societal position, instruction, employment and working conditions, it builds on bing strengths and assets and it uses multiple, complementary schemes to advance wellness at the person ( downstream ) , community and population ( upstream ) degree. Why is wellness publicity needed? There are frights that the recent coevals and their kids ‘s coevals will age less successfully than the current older one – no surprise given that, although rates of coffin nail smoke are falling, more people are imbibing to a great extent, merely a minority of grownups exercise frequently plenty to keep good wellness and fleshiness rates have greatly increased over the last 20 old ages. Fleshiness is a chief wellness issue which can take to other wellness jobs such as diabetes, high cholesterin, high blood pressure, joint hurting, Nursing Times ( 2009 ) states that ‘these wellness issues can be prevented or delayed by lifestyle steps. A wellness publicity bundle would enable grownups of all ages to take happier and healthier lives. ‘ Around two-thirds of the England population are overweight or corpulent. Fleshiness has grown by about 400 % in the last 25 old ages and on present tendencies will shortly excel smoke as the greatest cause of premature loss of life. ( NHS Dudley, 2012 ) Fleshiness is associated with many wellness jobs including coronary bosom disease, diabetes, kidney failure, degenerative arthritis, back hurting and psychological harm. The strong association between fleshiness and malignant neoplastic disease has merely late come to visible radiation. ( Dodds, 2009 ) Dodds ( 2009 ) estimates the economic costs of fleshiness cautiously at A ; lb ; 3.3-3.7 billion per twelvemonth and of fleshiness plus corpulence at A ; lb ; 6.6-7.4 billion. Health publicity for fleshiness is particularly of import because it can assist take down the hazards of many other wellness conditions which so cuts down the economic costs in the hereafter by educating people on the right nutrient and exercising and besides behaviour alteration techniques. Why do we necessitate to Promote Mental Health? Mental wellness publicity does stay the most developing country of wellness publicity even though there is an increasing acknowledgment that ‘there is no wellness without mental wellness ‘ Christodoul ( 2009 ) . Positive mental wellness involves self-prides, being able to work out jobs and the ability to accommodate to emphasize. The demand for positive mental wellness publicity is good and relevent for everyone. Its of import to emphasize to policy shapers and professionals to understand that mental wellness and mental well-being are issues of mundane life. Therefore positive mental wellness demands the coordinated action by all concerned ; through the media, the authorities, local governments, the industry, voluntary administration and through wellness and societal and economic sectors. Most of the clip when people think of mental wellness they look at it in a negative manner, nevertheless this is non the instance. ‘Mental wellness is non merely the absence of mental unwellness. It is defined as a province of wellbeing in which every person realises his or her ain potency, can get by with the normal emphasiss of life, can work fruitfully and productively, and is able to do a part to his or her community. ‘ ( Mental Health Ireland 2013 ) Mental Health is about how people feel about themselves, how they feel about others and how they are able to run into the demands of life. Mental wellness publicity is of import because me mental wellness contributes to all facets of human life, it has of import, less of import and indispensable values for the person, society and civilization. Mental wellness has a shared relationship with the well-being and productiveness of a society and its members. Mental wellness is indispensable for the well-being and operation of all persons. Mental wellness is indispensable for the wellbeing and operation of persons. Good mental wellness is an of import resource for persons, households, communities, and states. Mental wellness, as an indivisible portion of general wellness, contributes to the maps of society, and has an consequence on overall productiveness. Mental wellness concerns everyone as it is generated in our mundane lives in places, schools, workplaces, and in leisure activities. Positive mental wellness contributes to the societal, human, and economic capital of every society. Spiritualty it can do a important part to mental wellness publicity and mental wellness influences religious life. ( World Health Organization, p.21 2004 ) Mental wellness can be regarded as an single resource, which contributes to person ‘s quality of life ; an facet of good mental wellness is the capacity for reciprocally fulfilling and digesting relationships. There is turning grounds that societal coherence is critical for the economic prospering of communities and this relationship appears to be mutual. The function of Health Promotion Behavioral Alterations in Health Promotion Decision How to cite Promoting Public Health Health And Social Care Essay, Essay examples

Sunday, May 3, 2020

Donahue V. Copiague Union Free School District free essay sample

Edward Donahue filed a complaint against the Copiague Union Free School District in Suffolk County Supreme Court for monetary damages for â€Å"educational malpractice† and the negligent breach of a constitutionally imposed duty to educate. Donahue claims that even though he received a certificate of graduation from Copiague Senior High School, he is not able to read. The Court dismissed the complaint for failure to state a cause of action.The Appellate Division of the Supreme Court upheld the decision. One interest in this case is Donahue’s inability to comprehend simple English, allegedly educational malpractice. It is a primary interest, short-term, and educational and psychological. Although the court agrees that he may be injured, the court should not entertain such claims. Control and management of educational affairs belongs to the Board of Regents and the Commissioner of Education, not the court. The court will not make educational judgments or review day to day implementation of educational policies. We will write a custom essay sample on Donahue V. Copiague Union Free School District or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A secondary interest, short term and educational, is the right of students presently enrolled in public schools to enlist the aid of the Commissioner of Education in ensuring that they receive a proper education. Another secondary interest, long-term, financial and political, is the interest of the court. The problems that would be raised by addressing a cause of action of educational malpractice would be formidable.A final interest in this case is the constitutional duty to educate. It is a primary interest, long-term and educational. The State Constitution states that â€Å"legislature shall provide†¦system of free common schools, wherein all the children of this state may be educated. † The court decision states that this directive was not intended to impose a duty from a local school district to individual pupils, the breach of which would entitle a pupil to compensatory damages. This court upheld the previous decision.

Tuesday, March 24, 2020

4 overrated recruiting concepts you need to ditch this year

4 overrated recruiting concepts you need to ditch this year Attention HR professionals: As 2018 continues to unfold, you’re undoubtedly focused on achieving your staffing and recruiting goals for the year, which likely means plenty of advanced planning and strategy sessions, all designed to help you and your company hit its predetermined targets.For successful companies, this is beyond important- it’s an absolutely essential business function. According to an article by Empxtrack, the recruitment and selection process is one of the most important of all HR functions and has a great impact on the revenue growth and profit margins of a company as compared to other tasks such as retention,  onboarding, leadership development, and managing talent.Effective recruiting requires careful planning- from the first steps to the last- under the watchful eye of a seasoned HR professional or team with business savvy, a deep knowledge of their company’s core needs, and an ability to plan for short-term and long-term growth and success .Strategic recruiting also requires a thorough understanding of what concepts don’t work or have become outdated to the point of irrelevance and belong in the HR recycling bin. The truth is, in today’s rapidly evolving professional landscape, concepts that may have once been proven sound may no longer hold up today. It’s the job of all HR professionals to stay on top of current trends, shifts, and forces that help shape the face of modern recruitment- or else they risk becoming outdated and irrelevant.That said, there is a prevailing conventional wisdom in the world of recruiting that helps determine which recruiting concepts should be embraced and which are overrated and should be left behind. LinkedIn recently published an article on recruiting concepts that should likely be reconsidered or shuttered for good. Use the following information to help you and your company strategize effectively.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});1. Culture fit is critical.We’re all aware of the omnipresence of â€Å"culture fit† and its perceived value in companies across industries. In fact, some organizations rank perceived culture fit at the very top of their determination criteria when making key hiring decisions. But what are we really getting here? Is a company that prides itself on having employees who are an excellent cultural fit denying itself a level of healthy diversity that could really help move the needle? Think about it, do game changing ideas that truly disrupt the status quo always come from those who fit neatly into the corporate mold, or do they often come from those oddball outliers with enough creative and perceptual distance to really effect change?Savvy, forward-thinking HR professionals know better when they weigh the value of culture fit, and recognize potential talent who may not fit the traditional corporate mold but who could potentially offer their organizations something far more v aluable- a fresh new way of approaching their business.2. The reference check is essential.The traditional HR process of performing a reference check on potential candidates is as old (and as time-consuming) as it gets, and if we stop and really take a close look at it, we may realize that it’s likely not worth the effort. Why? Because what the process really involves is reaching out (often, many times before getting a response) to a carefully curated list of individuals who have undoubtedly been told to expect a call from you, and who will invariably provide a glowing review of the candidate in question and go on and on about how they’re absolutely the ideal candidate in every conceivable way.Admittedly, there may be some value in some instances to performing this time-tested HR ritual, but if you’re waiting for a candidate to provide a reference that will offer a completely honest, unbiased, and critical review of a candidate, don’t hold your breath bec ause it’s not likely to happen anytime soon. Does this sound to you like an effective way to really get to evaluate a potential new employee?3. Traditional interviews are everything.It’s almost inconceivable to imagine a hiring process- at any company or for any position- that does not include some aspect of what we commonly refer to as a traditional interview, in which a meeting (often several) takes place between a potential candidate and the hiring personnel of a company and an exchange of pleasantries, questions, answers, and conversation takes place as each side evaluates the other for consideration.However, you might be shocked to learn that the level of correlation between how a candidate fares on an interview and how they do on the job is shockingly low. According to LinkedIn’s article:â€Å"Candidate interviews have been the single most important tool for recruiters since forever, but that doesn’t mean they’re all that great.  Googleâ⠂¬â„¢s Laszlo Bock spilled the beans in 2013 that their analytics showed that interviews were totally useless: ‘We looked at tens of thousands of interviews, and everyone who had done the interviews and what they scored the candidate, and how that person ultimately performed in their job. We found zero relationship.’†4. Purpose does not replace perks.It’s true, the idea of working for a company with a brand identity, mission, and purpose that resonates with potential candidates can really be an attractive and compelling notion- and many HR professionals work hard to cultivate and maintain their organization’s culture and brand identity and communicate them to prospective employees- but it does not completely replace the tried and true employee perks that lie at the heart of an individual’s decision regarding whether or not to sign on the dotted line when a job offer is made.Sure, your organization’s volunteer efforts, charitable pursuit s, dedication to the environment and desire to make positive and lasting change in the world will be of interest to candidates, but if it isn’t matched by competitive salaries, benefits packages, and employee perks, then don’t be surprised if the individuals you’re hoping to bring on board decide to take their talents elsewhere.There you have it- some overrated recruiting concepts that may have worked well in the past but may no longer hold water as we move through 2018. If you’re using any of these as part your professional recruitment strategy, consider making a change.

Friday, March 6, 2020

My First 7 Jobs

My First 7 Jobs You may have caught wind of a Twitter topic, â€Å"First 7 Jobs,† where celebrities and entrepreneurs have been sharing the list of †¦ obviously †¦ their first 7 jobs. What struck me about the lists I saw is that people didn’t seem to have as many â€Å"starter† jobs as I did. Buzz Aldrin’s third job was as a fighter pilot, and by his 4th job he was already an astronaut! I wonder if the following list shows a lack of focus on my part? Or perhaps on the bright side, a sense of curiosity? It’s possible that I started with my moment of fame and am only now rising back up to a position that meets my capabilities! Here’s the list: 1. Sesame Street My parents took my sister and me to audition for Sesame Street when I was 6 years old or so, and we both got the job. I learned that Oscar and Big Bird are the same person, and how to say Rubber Baby Buggy Bumpers many times fast. I learned how to put my checks in the bank and start saving. I also learned that I was not very good at voice over reports on what animals were doing. It’s harder than it looks! 2. Baby Sitting How a mother would trust the safety of a 2-year-old or 7-year-old to me still baffles me. Thankfully there were no mishaps that I can remember. I learned to keep  emergency numbers on the fridge, and not to argue when someone wanted to give me extra money. I discovered that I like kids and am pretty good with them, in small doses. 3. Helping out at my dad’s real estate management office At my dads office,  I learned how to file, collate, and copy. These paper-focused skills are, well, not as useful as they once werebut sometimes I am still the one to figure out how to clear a paper jam. I’ve always been great in an office environment. 4. Cashier at Carrot Top Bakery I got this job because my dad was friends with the owner, and was introduced to the world of bulk baking. I learned that even though I can do math in my head, I need to punch the actual numbers into the cash register so the business has a record of what was purchased (see my blog, How I Messed Up On My First Job- and What You Can Learn From My Mistakes!). When the phone company across the street went on strike, I learned that when you depend on one client for most of your business, you are at great risk. Perhaps this insight sowed the seeds of my entrepreneurial bent. 5. Counselor, Lifeguard and Swim Instructor at a summer camp To explore my â€Å"crunchy granola† side, I went back to my old, favorite summer camp as a counselor. I learned that the place was just as magical as a counselor as it was as a camper. And how to stay out all night without my 12-year-old bunk of campers finding out. Later in life, I used my lifeguarding skills to get free gym memberships when my salary didn’t support that luxury. Later, I shifted to a preference for monthly payments and more free time. 6. Assistant to a Director at the Yale Alumni Association This was a pretty great part-time job when I was in college. I learned how to suck up, and that when you have a position of power, no one will bat an eyelash when you can ask your student employee to run to get your dry cleaning. I also learned how to pick up dry cleaning. This trick of squeezing personal tasks into the workday has served me well as an entrepreneur. 7. Naturalist at Glacier National Park I volunteered for a summer after my sophomore year of college with the Student Conservation Association. In the remote mountains of Montana, I learned that not everyone appreciates my New York attitude. More practically, I gained skills in how to tie food high up in a tree and   make a lot of noise in the woods to warn the bears; and lets not forget the upside-down map tours of the park from behind the visitor center desk. I learned what crampons are. I also learned how to survive for a summer on the food available in a Montana corner store. I liked this outdoorsy type of job, and it led to my 8th job as an environmental education instructor. After that I went back to office jobs. What do you think my first seven jobs say about me? What do yours say about you? I’m curious to hear!

Wednesday, February 19, 2020

ISSUE DEVELOPMENT(Cutting Academic Programs in Higher Education) Research Paper

ISSUE DEVELOPMENT(Cutting Academic Programs in Higher Education) - Research Paper Example Therefore, professionals have an array of viable remedies such as decreasing the expenses of the institutions while promoting performance accountability, raising tuition and the most adequate one (in terms of fund management) cutting academic programs (Goldstein, 2005). Cutting academic programs focuses on fronts such as reducing the amount spent on paying faculty and other personal (Keppler, 2010). Another area is merging or total annihilation of departments (Keppler, 2010). According to Ohio Board of Regents (2010), cutting academic programs is necessary especially when one considers the performance of a given program against their financial viability. Various states have seen the effects of cutting of academic programs due to budget cuts. With the projection that Missouri by the fiscal year 2012 would suffer a budget deficiency of up to $500 million, cutting education programs was no longer an option. Given statistics on student enrollment, number of graduates and the value of rel ated research, over 70 programs were in the line up for possible cuts (Chapman et al, 2010). The scenario was more somber in states such as Louisiana where whole colleges were at the risk of extinction. Chapman et al report that in New York and Illinois, administrations were more specific to the point of exuding some form of bias (2010). In the University of Illinois, it was the institution of aviation. The director of this institution cites unfairness given that the institution is small and remote. Meanwhile, in New York State University, the department of Language, Literature and Cultures took the hardest blow with an estimated four programs targeted for budget cuts (Chapman et al, 2010). There are a number of factors that cause states and institutions of higher learning to favor cutting of academic programs even with the public outcries. Currently, increase in cost of living makes it difficult for parents to afford hiked tuition fees hence parents may support cutting academic pro grams to increasing tuition fee (Goldstein, 2005). On the other hand, the institutions’ administration would rather loose a few programs than loose graduate enrollments because of insufficient funds to run the entire institution (Gold, 1995). After all, students can always move away from a cut program and limit themselves to those available. Finally, there is a great shift in educational stratification in view of changing world economics (Jung & Milton, 2007). The current employment market favors professions in fields such as business (Jung & Milton, 2007) while other programs such as history and arts take a back seat. As such, students prefer engineering and scientific courses at the expense of arts making these programs more susceptible to budget cuts (Jung & Milton, 2007). All these factors contribute to the popularity of cutting academic programs in higher education. Current and Future Prospects: The first issue that comes to mind is the redundancy of some of the academic programs not because of reduced enrollment in their respective departments but because of budget cuts (Chapman et al, 2010). For instance, in New York, foreign languages, classics and theatre are at the verge of â€Å"death† according to the article by Chapman et al (2010). It seems the state administrations current shift in budget allocation will become permanent. Most states now favor performance based funding (Harnisch, 2011). The outcome of this is that institutions

Tuesday, February 4, 2020

International Monetary Economics Essay Example | Topics and Well Written Essays - 1500 words - 1

International Monetary Economics - Essay Example From the Keynesian identity it can be deduced that the current account deficit is caused by the reduction of the private spending and a large budget deficit. This model was applied to the international trade by Keynes. Keynes designed this model just to deal with the current account deficit that UK was suffering from in the 1960s. Since at that time the foreign capital investment was minimal and there was a fixed exchange rate system in the UK, most of the policies of the Keynesians work according to these two conditions. The Keynesian model relies greatly on the expenditure changing policies. The expenditure changing policies are designed to change the level of spending in the domestic economy. This can be explained through the income and the adjustment model. Since the expenditure that is spent on the imports results in a loss of the money and income to the foreign countries, it is considered an injection. The Keynesian model states that in order to maintain or improve the circular flow of income it is important that the expenditure on the imports is reduced. This can be done if the income in the country is reduced. The domestic income has a direct relation with the imports of a country. This is because as the income in the country increases, there is an increased amount spent on the imports. Also the increase in the income means that the production of the country has increased. The production process may also involve raw materials that are to be imported. As a result the expenditure on the imports would be further increased. In order to reduce the expenditure spent on the imports the Keynesian policies propose the reduction of the domestic production. Since the Keynesian identity is also applicable to the domestic economy (without the net imports), the governments can reduce the government expenditure and reduce the taxes etc to decrease the domestic activity and so the expenditure

Sunday, January 26, 2020

British Airways Marketing Mix

British Airways Marketing Mix British Airways plc (LSE: BAY) is the flag carrier airline of the United Kingdom. The headquater of Britsh Airways is situated in Waterside near by its core London Heathrow Airport and BA is the biggest air commuter carrier on the based of swift, and long distance flights. The second main airport after heathrow is Gatwick airport, from where British Airways offers short haul flights. The British Airways Group was bring into existance through Labour Government on 1st of September 1974 through. The existance of BA was due to the alliance of two biggest London-based air passenger carriers, BOAC and BEA, and with the two comparatively quite small local airlines, Cambrian Airways Cardiff and Northeast Airlines Newcastle upon Tyne. All of these four originally separate companies finally got dissolved on 31 March 1974 to form British Airways (BA) and then after thirteen years, in February 1987, the company got privatised. Later on British Airways got expanded by acquiring British Caledonian in 1988 and then Gatwick-based carrier Dan-Air in 1992. British Airways is the major and biggest buyer of boeing aircrafts.and in November 1998 British Airways placed its first main order of 89 A320 crafts.and then the second largest order was placed In 2007 for starting their long distance flights. The centrepiece of the airlines the long-haul fleet being the Boeing 747-400; with 54 examples. Now British Airways is counted as the largest operator of the type in the world. Richard Bransons established Virgin Atlantic in 1984 and after that Virgin Atlantic begin a rigid and tense relationship with British Airways . In 1993 British Airways apologised Virgin Atlantic without urguing on compaign against Virgin Atlantic. This was the first time in airline industry that any airline was penalised for damaging the reputation of other airline and so Britsh Airways had paid damages to them. But British Airways still stayed as a biggest airline till 2008 on the base of large number of customers which was around 35.7 million passengers . But later on Easy Jet get the tittle of carrying maximum customer in the same year which was around 44.5 million. British Airways got listed on the London Stock Exchange 2001 with FTSE of 100 index. On 12 November 2009, British Airways announced its alliance with the largest spain based airline called Iberia Airlines. This newly combined airline will make BA worlds third-largest carrier (Delta Airlines at number one ranking and American Airlines standing on second number) in terms of annual revenue. Literature Review 2. Marketing:- The American Marketing Association defines marketing as the process of planning and executing conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. So it can be said that marketing is getting the right product to the right people at the right price at the right time. 2.1. Marketing concept:- Marketing concept means the ways an organization should adopt to maximise their profits by fulfilling the needs of their customer groups. This marketing concept is very straight forward and that is why it has a great deal of commonsense validity. The effective marketing starts right with the identification and appreciation of customers needs and expectations and then working backwards to develop such products and/or services to satisfy their customers needs and or demands. The basic task of the marketing function operating under the marketing concept is not to manipulate customers to do what suits the interests of the firm, but rather to find effective and efficient means of making the business do what suits the interests of its customers. It does not mean that all firms practice marketing in this ideal way. However efficient as well effective marketing as defined here requires that consumers needs should be kept first in organizational decision-making process. 2.2. Marketing Objectives Growth in market share Clearer product differentiation Long term brand value to customers Creating and launching new products / services Innovation 2.3. Marketing Strategies Marketing Strategies are the means by which marketing objectives can be achieved and generally can be remembered as 7Ps (also known as Marketing Mix) are as follows: Price Product Place Promotion Customer Satisfaction Processes Physical evidence People Marketing Strategies of British Airways get fit into the marketing mix as:- Product: On the basis of BA high class products (services they provide their customers) they are awarded with official 4 stars ranking. Price: As far as pricing strategy of BA is concerned Officials of British Airways strongly, categorically and confidently address their customers to book their tickets online with full confidence at BA.com and if they ever find lower rates than British airways (anywhere online) they commit to refund all the difference, even if they make the booking online. Promotion: British Airways is famous for introducing different kinds of vouchers and discounted coupons for their customers. They always seem offering discount voucher codes to their customers even if they are not the club members (but requires a simple registration only once with them). They also offer special rewards and benefits in terms of long/ short holiday packages not only for cheaper flights but for rented cars as well (in order to make their customers more happy and loyal towards their integrated services). The only thing customer is supposed to do is just collecting the BA miles points by flying with them or with any of the partner airlines and by staying in selected hotels and also by rented cars. All adding to customers points towards getting more and more points. Place: British Airways having a vast network of flights across the globe serves destinations across all the six major continents including almost 371 destinations. Though main hub of British Airways is at London Heathrow airport but British Airways also operates a majority of their flights at London Gatwick Airport. Previously British Airways used to have its main hub in Manchester Airport which later on moved to London Heathrow. 3. Environmental Analysis of British Airways 3.1. SWOT Analysis SWOT Analysis is a measure to audit an organization and its environment (internal and/or external). It is assumed as the first stage of planning and ultimately helps marketers to specifiaclly focus on the key issues facing that organization. SWOT analysis is comprises of four different factors strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are basically meant to represent internal environment of an organization while on the other opportunities and threats are considered as external factors directly or indirectly influencing business of the organization. (S)trengths   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Strength of British Airways is its Brand and rated as a first new speedy airline,specially purchased to promise comfortable travelling of passengers. This strategy was introduced by keeping an eye on customer complaints. previously received by the fleet used by British Airways in the past. The magnitude of Airways operations allows them on pro over all of their competitors by giving high class services to a far more wider variety of customers.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Moreover, on the basis of knowledge and skills, BA operational research department claims that analytical skills performed by the members of the company and its employees are its strengths. Their strong customer focus further develops expertise in customer service areas in terms of purchasing high-end software for the air services and wide selection of it further enhance the organisation strength on compititors. (W)eaknesses   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Britsh Airway is always great criticised on their poor marketing strategies which is one of the worst weeknesses of the airline which have had a bad impact on customer satisfaction. Despite the great infrastructure owned by the company, BA still needs to introduce and carry out better market schemes in order to attract more customers. Hence, a separate competitive package for customer service must be introduced in order to make the current service somewhat more attractive towards its clients, further prompting an opportunity of earning larger amounts of revenues. Morever limited knowledge about simulation software and its development is also reflects airline weeknesses. (O)pportunities   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   The rapid changing in techonologies and innovation in product , would implemented on the right time could be a great opportunity. As it is rightly said that the global changes can be considered and utilised as an opportunity to work with, while ignoring certain opportunities can be considered a weakness. In BA, virtual reality and appreciation of these opportunities could definately provide new sources for simulation and/or obtaining network softwares and ultimtely sharing expertise by means of special interest/focused groups. So opportunities derived from such kind of common thinking can really be utilized to further strengthen the companys business.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Technological trends further opens doors for new opportunities in terms of various business domains, (however, if it is taken for granted), opportunities can either be a treated as a threat or as a weakness as well. In order to promote global trends would be a greater chance for the organisation. (T)hreats   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   It is not really important that threats would be external it can be external. Internal threats as seen in management are not only the centralized but a bureaucratic system and above all poor decision-making really adds fuel to fire. Moreover, the companys focus on national and local problems pose a threat since much more problems which company seems to neglect can be easliy appreciated in the global scheme. It neglects the global problems instead focusing deeply on the national and/or local levels. The global problems greatly offer tremendous threats if and when companies will ignore such. Moreover, globalization can be an opportunity and strength but at the same time can also be considered as a threat if not to be keen and vigilant of its tricks and treachery. Further, rapid changes on technology and customers behavior (in accordance to their demands) can also be a threat if interpret ed mistakenly. 3.2 PESTEL Analysis A PEST analysis is a business measurement tool, looking at factors external to the organization. PESTLE is an acronym for Political, Economic, Social, Technological, factors. These factors are generally used to assess the market for any business or organizational unit. The PEST analysis points present as a framework for reviewing a situation, and can also be used to review organiztions current strategy or position, direction of a company, its marketing proposition and /or idea. There are many variants on this model including PESTLE analysis. (P)olitical and (L)egal Factors Political factor does effect any organisation in certain ways if the appropriate step will not taken to resolve . The incident of 7/11 left security threat for the airline industry as well ,due to this kind of activity will effect the government stability . If we talk about war in Iraq does prove that country is in crisis or instable.So due to these kind of accidents athourities has to imposed more strick strick legislation which evryone has to follow. Recently legislation athourites has placed amended important regulations in airline industry which create opportunities and increase the competition as well. The most important legal factor which effects British Airways were the strikes called by union leaders and recently they announced one more call of strike in coming summer, well BA always stayed in the news either the issues raised by union or it is plane crash but these events have bad impact on the potential customers. (E)conomic Factors Economical factors are very important while doing external analysis because if the price of fuel gone up does effect airline. According to recent survey the average spending on travel is dramatically goes down due to global crisis. Many of the organisation working on cost effective soltutions and try to use alternates instead of spending more.The demand for air travel is characterised by very high income elasticity. Usuall fuel prices goes parallel to the value of $ dollar and the exchange rate or lower value of sterling will also effect airline industry. Due to the political instability in Iraq has effect the fuel prices and these price get record higher which add  £100 million in BAs budget. (S)ocial Factors The effect of social factor on trading is different for different countries but still this factor is considerable in growth and development of airline.So BA need to trained their staff on demographic changes. Recently in channel 4 they mentioned that the average people over than 50s do frequent travells as compared to young generation so, British Airways need to make such tempting strategies which brings more customers of this age . (T)echnology BA does around 57000 surveys every month to get best knowledge what their customers want and expect from them. Almost third of airline booking are now made online that again signifies presence of high class technology. With almost half of all Europe from UK site. Travellers can have access to their bookings or any changes via their mobile phones even. They can check-in and also access real time arrival and departure information with online system. This system is definitely saving their time as well as money of travellers and company. (E)nvironmental In Enviornmental analysis British Airways is focusing on climate change because this issue keep more value rather then others and on other hand new legislation on enviornment does efffect the company growth . British Airways have introduced programme on change of climate which has four core areas. Green Scheme Carbon emission Fuel consumption Noise pollution In March 2009 company carbon offset scheme became first ever airline offset product to meet the requirements of the UK Governments Quality Assurance Scheme. Company targets to reduce company net CO2 emission by 50% far by 2050. Meeting this target will require intense investment in terms of newer technology, appropriate bio-jet fuels and in cost-effective emissions reductions in other sectors of the economy by the creation of new effective global carbon trading markets. Company continue to look for newer ways to improve fuel efficiency and most surprisingly over 600 projects have been assessed so far of these 55 have been implemented successfully. 4. Market Analysis OF British Airways:- The main focus of Brtish Airways is on transportation but they also providing freight forwarding and leisure to their customers. Market of Britsh Airways has increased to 5.7% in 2009 which allow them to reach  £9.2 billion. Airline is considered as a most comfort medium of transport. In 2009 the ration of short distance flights was very high which gain 72.9% of the market. Currently other airlines acquiring maximum share of the short distance flight market because of cost effective.But these airlines still have a threat from the fuel prices. 4.1. Competitor Analysis The competition in airline industry is getting boom now if we compared this market with the past market, because now customers has more choice in terms of luxury, cost effectiveand many others. British Airways has two different marketing competitiotrs one based on short distance or at national level where as the other competitors are for international flights operating world wide. According to these two markets British Airways has keeping two different standards like national level flights are cost effective and very economical where as for international flight BAs has entirely different enviornment on the base of luxury,price and other aspects.. Therefore, BA seem competing on a global, European, national as well as on regional scales. New planes, new routes, additional (frequent) flights and management changes are all factors that promise an improved business. Such changes made by competitors need constant monitoring in order for BA to examine its current position and to develop future strategies. 4.2. Customer Analysis Shaw (2004) addresses what he calls the most fundamental and commonest mistakes made in airline marketing failure to make a proper distinction between the Consumer and the Customer. Consumers are the people who actually travel and avail the service however it is important that BA consider customers, as they are the decision makers. This is important in both consumer markets as well as in industrial markets. BAs customers can be found differ enormously in terms of their buying behaviour. Not only they differ in terms of their age, income, educational levels and geographic location but more fundamentally in BAs case in terms of their lifestyles and expectations which are influenced by many factors. BA also operates in an industrial market which differs in buying behaviour that can further be exhibited by the formality of BAs purchasing policies, their delivery dates and their expected and actual performance. Over the last few years increasing complexity in customer needs has been appreciated, as the customers have become more educated and demanding due to this following changes have occurred. A shift in demographic to older passengers rather Increased global connectivity ultimately allowing the customers more frequent usage of internet and search mediums (in terms of comparison of services, prices and general layout. Well maintained up to date data on company websites further make decision easier for the customers). Increased requirement of convenience (new destination, quick check-in, in flight service/ entertainment etc). Price no doubts remains more of priority. All bits of major and minor egments have become more defined within their needs. Evidence that British Airways is failing to respond to the changing customer landscape includes: The amount of BA customers recommending their services reduced from 61% in 2006/7 to 59% in 2007/8 (British Airways 2008). BA have been criticised for innovation (Doganis,2006, Pg 165). Poor reliability and baggage handling (AQR) Failed attempts to target the price conscious consumer through low cost airline operation (Eirma,2008). 5. Branding A name, term, sign, symbol, memo, design or a combination of all intended to identify the goods or services of one seller or a group of sellers and at the same time to differentiate them from those of competitors. 5.1. Scope of Branding Branding creates a mental structure which helps consumers to organise their knowledge about the product or the service in such a way that clarifies their decision more in order to make appropriate decision ultimately providing positive value to the firm. British Airways brand value stresses to ensure that all behaviours and communication should properly reflect the qualities of their brand. Any sponsorship  by them  must get fit in with these values. Brand values of British Airways are: Safe and secure Professional Warm Thoughtful Responsible British. As a global company they are interested in working with other companies with the purpose of reaching far international audiences. 5.2. Brand Crisis Analysis: Early investigation shows that the British Airways get more damaged due to disaster in terminal. A Disturbance in Public relation occured due to disorgansed management , lack of strategy in marketing, and the events of the past few days blighted BAs brand for years. The problems at T5 hit 100% of the brand, all over the world. Then there is the very specific damage done to BAs brand equity. At the heart of its positioning are reassurance and reliability, making it peculiarly vulnerable to a debacle like that of T5. In branding terms, there is a world of difference between inconsistency and contradiction. BA is found facing the mother of all contradictions, which was further exaggerated by the coverage of international media. But this was favourable for international passenger carrier to shatter the compaign based on Scheduled-BBH- created brand building. But the unfavourable covering left bad reputation of brand on customer expeirence, on the other hand this will lead to Britsh Airways This, however, leaves the brand facing a torrent of negative coverage and a black mark on pass engers experiences, without any possible injection of brand equity in the predictable future. BAs poor strategy of marketing really effected the Brand. Few days before British Airways adverise that the Terminal 5 would be the future of airline to just create attention of customers. The image of BA chief Willie Walsh, arms outstretched, gushing, I think its great and its going to get better. This is a hundred times better than anything else at Heathrow, has been etched in the annals of PR blunders. Aside from undermining Walsh and his tenure as chief executive, this has compounded a huge damage to the brand name of BA. Britsh Airwayss have contigency plan for the worst situation whereas skillful and Public relation staff is not possible to managed. British Airways is always staying in the news wheather it was plane aircrash or some thing different. Like few months before an air craft was crashed and this news stay on news channel for long four days. The dilemma of Britsh Airways is not finished yet like loss of 15,000 bags of customers still missing, 10% of scheduled flights were canceled and no positive assurance that these problems are ssorted . So,in the end there is no point to claimed that British Airways is out from the crisis. A last weeken aspect is the issue on British Airways staff. One day higher offical of terminal 5 Gareth KirkwoodUnlike T5 boss Gareth Kirkwood, who usually around with praetorian come forward recklessly infront of media reporters for announcement but later on he moved back to his office before answering to the questions asked by media. When senior supervisors or managers are not around they want staff to deal annoyed passengers, even one of the union leader issue a statement in which he requesting customers that do not use harsh words for British Airways employees. British Airways announced terminal 5 as an favorable circumstances for their employeed but on the other hand prospect in its employer br and strategy to manage staff is quite weaken. Morever the major weak point for British Airways is its unfortunately weak chief executive; the terminal which will stay open for ages is destroyed at initial stages. Furthermore the Brand name of leading airline getting damaged in front of interntaional customers. 6. Customer Relation Management CRM is the development and maintenance of mutually beneficial long-term relationships with strategically significant customers (Buttle, 2000). CRM is an IT enhanced value process, which identifies, develops, integrates and focuses the various competencies of the firm to the voice of the customer in order to deliver long-term superior customer value, at a profit to well identified existing and potential customers.(Plakoyiannaki and Tzokas, 2001). 6.1.Customer loyalty: The term customer loyalty is used to describe the behaviour of customers/their tendency to come to same service or product again. In terms of air travel industry companies offering good ratings, reviews, or testimonials definitely have a strong impact on customers choice. Customers referring others to the same service they get satisfied really add to marketing of the company with absolutely no cost. By praising a service or in other words offering favourable word of mouth publicity regarding a product, telling friends and family, adding them to the number of loyal customers ultimately adds to the profitability of the company. British Airways is to announce a shift in strategy by providing passengers not only cheap fares but also providing them the access to luxury airport lounges and other benefits through their new loyalty schemes. The British Airways Executive Club is not just another frequent flyer programme. It has been designed not only to recognise but also reward business travellers every time they fly. The airline is responding to the slump in business travel during the recession by offering frequent flyers the elite membership of its Executive Club even sometime in a year to those passengers as well, buying discounted economy tickets. Previously, only passengers on expensive fares could earn Tier Points needed for Gold or Silver membership which opens the doors to world-class facilities for them, including its  £60 million Galleries lounges at Heathrows Terminal 5 featuring champagne bars and free fine dining etc. But now company introduces certain packages for the less frequent or short flight passengers as well, though they can avail its benefits in certain times not in the whole year like frequent flyers. 7. E-Marketing E-marketing means using digital technologies (newer and improved) to help sell ones goods or services. These technologies are definitely a valuable complement to traditional marketing methods whatever the size of the company or business model actually has. 7.1. E-Marketing Strategies:- Electronic sources- Internet, mobile, itv Interactive media Personalized communication service Global reach Cost efficiency Easy access Targeting right audience Branding Measurability 7.2. E-Marketing Tools Websites- easy to use, content specific, simple design SMS/ texting through mobile Email strategy Sell the product Speak to customers Serve people Save time Sizzle and extend brand identity The use of e-marketing strategies allows organisations like BA to approach customers at their convenience and improved convenience and quality of their services adding to positive word of mouth, ultimately better profitability. British Airways has announced its newly friendly user website, and promote this website as a planning tool for their customers to maximise their online business nad made it tempted for the customers who preffer to do online bookings and travel planning . As a Brand online bookings and travell planning is a far easy way of communication for its customers. British Airways spend more than around $180 million in developing and maintaining the websites which reflects a straight and simple version in context of online operations so in result the largest airline received customer satisfaction. Britsh Airways has always been focusing customer for their creativity and improvement.Rob McDonald leading staff of Britsh Airways said in a statement That website is not only cost and time effective , the extensive operation on new websites also allow the customer to get more control regarding time management, money and deliver them best travel experience on board. In addition he said that we are trying to devlop more smart website so customer can easily grasp information regarding their proposed travels, furthermore he said that we know our customer needs and to fullfil them is our priority. Online booking system through British Airways website has increased massively from 2001, customer getting awareness day by day and they do prefer online bookings rather then pop in to travel agent. The ratio of online booking in 2001 is just 3% but now it increased to 20% which is comparatively 7 times higher then before. Similarly overall worldwide revenue is also increased which is twice from the last 2 years and on other hand revenue for Asia Pacific region is five time higher then before so these online transaction system increased the company revenue. As a leading brand in global international airline market, aircrafts of British Airways landed on the runways to almost more than 200 destinations almost all over the worldand from which half of the flights are the worlds largest international passenger airline, British Airways plcs planes touch down daily on runways almost everywhere from Tehran to Lagos to Bogota. About half of its flights are across an ocean and most of the flights fly to US. British Airways marketing department has launched various email marketing strategies especially for the loyal customers who travels on long haul flights and introduced a niche website to maximise their online trasactions. Conclusion: British Airways as a leading international airline has to work hard and need improvement on their marketing strategy. The poor marketing strategy have always bad impact on company growth. I have analysed that British Airways need to improve marketing strategy to gain maximum customer loyalty. Furthermore British Airways is really effected due to global financial crisis, so to handle this situation Britsh Airways need to develop such marketing stratagies to get competitive advantage. Morever the new legislations imposed by the athourities on enviornment, noise pollution have direct and indirect impact on the airline. Britsh Airways need to target older people over 50s because they often travel and planned journeys so they would be potential customer. Britsh Airways is planning to introduce more rewards for frequent travellers. In addition British Airways has a threat for their short haul flights from Easy Jet because Easy Jet is cost effective for short haul flights so britsh airways should develop competitive stratagy to sustain in airline industry.

Saturday, January 18, 2020

Alienation and the Search for Identity

Modernist literature reached its peak between 1900 and 1920’s. Alienation was one of its characteristic themes. Described as either the separation from the self or from the world, alienation, soon, will drive an individual to look for his/her niche in this world. The concept of alienation will be examined through the literary works of Frost, Hemingway, and Hurston. Robert Frost was known for his works depicting realities of rural life. This, he clearly portrayed in his poem Out, Out. The title was elicited from the end of William Shakespeare’s Macbeth: Out, out, brief candle! Life's but a walking shadow, a poor player.That struts and frets his hour upon the stage, And then is heard no more. It is a tale Told by an idiot, full of sound and fury, Signifying nothing. We see here in Macbeth and in Out, Out the fragility and the seemingly insignificance of life. Life was taken and it was gone in the world. Frost used narrative to create a clear and objective picture of each event in Out, Out. This poem illustrates the difficulty of life in farmlands. The poem begins with the introduction of the snarling and rattling sound of the buzz saw. It implies the danger it can bring to anyone near it, most especially to the boy operating it.The scene was described as beautiful and pleasing. From the yard was the view of five mountain ranges, each one behind the other. The family and the scene seemed to be the world in which the boy’s life revolved around with. Nonetheless, the family was too busy too relish all these. Soon, the boy’s sister was finished preparing supper. When she summoned everyone to eat, the boy lost attention of what he was doing and the saw accidentally cut through his hands. The boy knew too well that even though he was young, he was fulfilling an important role in the family.He foresees a grave future if loses his hand and so he tells her sister to tell the doctor not to cut his hands out. It was seen that the boy was more con cerned with his responsibility in the family than his self. If he loses his hand, he knows that he will be of great burden to his family. He will feel alienated from the family who does hard work everyday. By the end of the poem, the boy dies after the removal of his hand and this served to be his escape from estrangement. His family, on the other hand, since they were alive, continued with their concerns.Earnest Hemingway is known for his simple and short sentences bearing complex ideas. One of his classic short stories is Hills Like White Elephant whose main theme revolved around the conflict between the intentions of two people. The story occurred beside a train station in the Ebro River valley in Spain. Hemingway used the third person point of view limiting the readers to read the thoughts of the main characters. Through the exchange of words between the American and the woman named Jig, the readers will soon realize the issue that they were discussing.Aside from the discussion, the use of symbolism enhanced the mood of the story and complemented the words spoken and feelings of the main characters, especially those of Jig. The story begins with the description of the scene: ‘.. there was no shade and no trees and the station was between two lines of rails in the sun. Here, the opposing directions suggest that one is in the midst of perplexity and is needed to decide before long. Following this, the two main characters were introduced. Through their dialogue, it was implied that the characters were discussing about abortion.The day grew hotter which indicated the pressure that builds within the characters. The narrator describes the observation of Jig: The girl stood up and walked to the end of the station. Across, on the other side, were fields of grain and trees along the banks of the Ebro. Far away, beyond the river, were mountains. The shadow of a cloud moved across the field of grain and she saw the river through the trees. The natural imagery f ormed leads the readers to Jig’s emotions. She sees her current state as the fertile field along the river.On the other hand, in the shadow of the clouds across the field, she sees the despondency abortion will bring to her life. The American wants Jig to pursue abortion so that he can continue with his senseless life of drinking and relentless travelling. Jig, conversely, prefers to deviate from the usual and start settling down. Jig knows what she wants but feels having no sense of self-government. It is as if the American has the last say for whatever she does to her own body. Jig may have her reasons for these. The story concludes with the couple waiting for their train turning up in five minutes.Zora Neale Hurston is a renowned anthropologist and writer of African-American Literature. Her short story Sweat is about a strong woman who has endured fifteen years of hardship from his husband Syke. The story is in narrative form and the use of the third person point of view j ust like the two other literary works mentioned above, created an impartial and rich picture of the scene and the characters. The use of symbolism and allusion provided added meaning to the dialogues. Delia Jones was described as a hardworking woman who worked all week to be able to earn a little.She had been able to put up their house and provide for herself and her husband. She was the representation of goodness in the story while Syke, her husband was the image of evil. Syke was brutal to his wife; he wanted Delia dead so that he could remarry. The townspeople knew what Delia was going through but they remained indifferent. Nothing could help Delia but herself. Her unyielding faith in God had kept her moving on each day of her life. One day, Syke brought home a box containing a six-foot rattlesnake. Delia was furious. Her husband wanted to scare her to death; it pleased him when he sees her terrified.One day the same snake will be the one to reap the life of Syke. Syke was drunk and did not know that the snake escaped from the box. He jumped to the bed where the snake was and it all happened. The snake bit him and then he died. Those fifteen years of marriage and suffering from Syke came to an end. After years of being separated from herself and the world, she was finally free. Free from brutality and distress; she was alive again. She can have what was left of herself and start a new life. Syke’s death served as the solution to Delia’s seclusion from herself and the world. The death of one brought back the life of the other.In the works of Frost, Hemingway, and Hurston, the use of the narrative form and the third person point of view were observed as to have enhanced the ideas presented. Symbolism and the use of figures of speech paired with the dialogues between characters have enabled readers to see the thoughts of the protagonists. In these three literary works, alienation brought the same feelings to the person affected. Fear and wretched ness were felt by the boy in Out, Out; by Jig in Hills Like White Elephant; and by Delia in Sweat. Their lives and decisions are influenced by the world that surrounds them.Both the boy and Delia were able to escape alienation. It was through death that they were able to avoid the feeling of nothingness. In the case of Jig, Hemingway gave the reader the opportunity to conclude the story. Would death be the key for this one, too? References: Frost, Robert. 1916. . Hemingway, Ernest. â€Å"Hills Like White Elephants†. 1927. May 31 2009. . Hurston, Zora Neale. â€Å"Sweat†. 1926. .